A reader tipped us to this Craigslist ad promoting a casting call for Dove's "Real Beauty" campaign, which prides itself on featuring non-models in order to expand the traditional definition of beauty. The casting call, however, veers from that mission:
It started quietly, with the appearance of black loofahs in the body wash aisle. Marketing body wash to men has proved to be quite lucrative, unleasing a wave of new ads determined to convince men their body wash is magic.
This summer you can live like you're in an Axe commercial when the brand sponsors a Hamptons nightclub for the entire summer. Will ladies be as irresistibly attracted to the club as they are to dudes who douse themselves in the gross-smelling body spray?
This spring, both Target and Forever 21 are offering plus-size clothes for teens. This, of course, raises a whole host of issues:
Do you ever like to imagine stories about people you see on the street? Dove asked female strangers to share first impressions of one another on video, and the results are strangely uplifting.
Deodorant brands Sure and Dove are set to release new deodorants next month that promise to slow underarm hair growth with regular use. The brands, both made by Unilever, are said to use a "pro-epil" complex which supposedly slows the rate of hair growth. Unilever believes that the new products will be popular with…
Sometimes you can't even get to the heart of the editorial content of a magazine because there are so many ads. And while a few ads are innocuous, pretty or straightforward, many are just bad. Hence, Badvertising! After the jump, some of the worst advertisements from recent issues of Elle, Allure and Glamour.
Dove has finally issued a statement regarding allegations that the models in its "Real Beauty" campaign were subjected to a little Photoshop of Horrors: "Dove's mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves. Dove strives…
As mentioned on Monday, Pascal Dangin, the "the premier retoucher of fashion photographs," doesn't just work on Vogue. He also may have Photoshopped the Dove Campaign For Real Beauty. AdAge contacted Unilever, Dove's parent company, and so far they have stayed mum. But a a spokeswoman for the campaign's creator,…
A little over a month ago, Dove released a commercial called Onslaught, in which a young girl is bombarded with images of women as depicted by the beauty industry and music videos — and in plastic surgery situations. It came on the heels of other videos, Evolution, True Colors and Hair. Now the women of "all-girl…
Yesterday, when we presented the new Dove commerical, Onslaught, we neglected to mention a few things. Luckily, blogs Feministing and Feministe reminded us of a few facts! For starters, while Dove can be applauded for examining the damaging effects of the beauty industry, its parent company, Unilever, is a major…
Following up on the success of its "Evolution" commercial, which showed how women in the media are made up, airbrushed and contoured to within an inch of their lives, beauty company Dove has just released a new spot, called Onslaught. The ad (or is it a call-to-arms?) begins with a close-up shot of an unsuspecting…
Nothing warms the cockles of our hearts more than when the owner of every leading ice cream brand (and also Slim-Fast!) decides to round out its offerings for the binge-purge demographic by inventing a new line of "firming" anti-cellulite lotions marketed under the auspices of aggressive self-acceptance. Unilever, the…
According to today's Slate, Unilever, the company responsible for the above atrocity, is also responsible for the "love-your-body" ads produced for Dove's Campaign For Real Beauty.
Dove now has a page where you can find all its freebies in one handy place. Free Samples, promotional gifts and dicounts abound.
