just desserts
A new study reveals that when your appetite is whetted, you're
more likely to impulse buy, reports
EurekAlert. Scientists have discovered that a delectable aroma can make you purchase something you can't really afford: Female study participants in a room with a hidden chocolate-chip cookie scented candle were much more likely to make an unplanned purchase of a new sweater — even when told they were on a tight budget — than those randomly assigned to a room with a hidden
unscented candle (67% vs. 17%). What is it about the human brain? Do yummy smells put us in such a good mood that we're willing to throw caution to the wind? And, just for a moment, think about what retailers could do with this information: Will Gucci start baking brownies?
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