<![CDATA[Jezebel: deceptively delicious]]> http://tags.gawker.com/assets/base/img/thumbs140x140/jezebel.com.png <![CDATA[Jezebel: deceptively delicious]]> http://jezebel.com/tag/deceptivelydelicious http://jezebel.com/tag/deceptivelydelicious <![CDATA[ The Sneaky Chef author Missy Chase Lapine,...]]> The Sneaky Chef author Missy Chase Lapine, hot on the heels of having just sued Jessica Seinfeld over the striking similarities between her own book and Seinfeld's Deceptively Delicious, has just inked a deal to do yet another installation in her series. Lapine's latest book is to feature even more ways to hide fruits and vegetables in your children's food. Seriously, how many tomes does this warrant? How many ways could there possibly be to trick your kids? When we were kids there was only one way to eat veggies: Steamed plain, fresh on our plates, and with lots of hemming and hawing. [Publisher's Weekly]

]]>
http://jezebel.com/index.php?op=postcommentfeed&postId=346169&view=rss&microfeed=true
<![CDATA[ The Seinfelds have had un petit tiff! Jessica,...]]> The Seinfelds have had un petit tiff! Jessica, it seems, has other talents other than, um, steaming, pureeing, and self-promoting: She also can't stop talking. On Barbara Walters' Sirius radio show, Jessica admitted that she hated Jerry making Bee Movie because it meant too many hours away from her and the kids, and that it will be his last foray into feature film ever. All of this is unfortunate because Jerry apparently is in talks with several studios about several projects and had explicitly asked his wife to not discuss his career, ever, with the media. [Chicago Sun-Times]

]]>
http://jezebel.com/index.php?op=postcommentfeed&postId=327835&view=rss&microfeed=true
<![CDATA[ Will the shameless promotion of Jessica...]]> Will the shameless promotion of Jessica Seinfeld by her husband ever cease? In addition to insisting on his wife's utter genius as a chef and author Jerry Seinfeld has now taken to proclaiming the little missus worthy of a sitcom. Says Seinfeld, "I guess if I did another sitcom it would be about marriage. I'd just call it Mrs Seinfeld." [News.com.au]

]]>
http://jezebel.com/index.php?op=postcommentfeed&postId=326245&view=rss&microfeed=true
<![CDATA[ Jessica Seinfeld was on the The View today,...]]> Jessica Seinfeld was on the The View today, and in between bites of "deceptively delicious" food, Barbara Walters asked Seinfeld to elaborate a little on the scandal surrounding her cookbook Deceptively Delicious. Jessica Seinfeld: "I can understand why [Missy Chase Lapine, author of The Sneaky Chef] would've been upset. When you have a huge success, people tend to look for the cracks, anything that would break you down a little bit... She did a book with a similar topic earlier, and it must have been hard for her to see how quickly my book took off... Never as a person would I do something like what I was accused of doing [plagarism]. I mean, I really didn't need to do this book." Barbara Walters: "Well, this isn't exactly a family that would have needed this to feed themselves." Jessica Seinfeld: "Well, yeah". [The View]

]]>
http://jezebel.com/index.php?op=postcommentfeed&postId=324454&view=rss&microfeed=true
<![CDATA[If You Care About The Seinfelds, You're In Luck]]> Is it time to feel bad for Jessica Seinfeld? We don't know why she was the subject of a story in yesterday's New York Times, and whether or not she cheated on her first husband with Jerry and whether or not she lied about this when it first happened eight years ago. Hiding spinach in brownies is stupid and giving Oprah Winfrey 21 pairs of Louboutins when Oprah has more money than God and the Seinfelds have almost as much money as Oprah is disgusting and gratuitous. But why is it news that when Jessica married Jerry eight years ago, she basically left her newlywed first husband (Eric Nederlander) to run away with Jerry, thus making it seem like she and Jerry had started up while she was still with Nederlander? Do you even care?



Well, if you do care, she did go on record for the Times to talk about this eight-year old story, where she basically said that "she did not leave Mr. Nederlander for the comedian. Her first marriage was irreparably broken, she said, before she met Mr. Seinfeld. She said that she and Mr. Nederlander had been having problems even before their wedding on June 13, 1998 — they were in couples therapy, she says — but she lacked the courage to leave him. Within two days of returning to New York from her honeymoon in early July, however, she began moving possessions from Mr. Nederlander's apartment to her grandmother's in Manhattan... On Aug. 7, Ms. Sklar was at the Reebok gym on the Upper West Side, wearing headphones and filling a water bottle, when she first met Mr. Seinfeld, she recalled." And yet the Times points out that "Ms. Seinfeld's account contradicts the unfolding of events as described in the news media at the time — namely, that she left her husband for the comedian — and which her own statements seemed to confirm." And they sorta get Jessica Seinfeld to 'fess up! She says to their questioning, "[W]hen columnists first asked about Jerry and me, overwhelmed and under tremendous pressure, I compounded the mistake. I denied the truth, naïvely trying to protect everyone involved, including Eric, from the pain of the break-up and from the embarrassment of public humiliation." Thanks, New York Times. We will certainly sleep better tonight now knowing about what two people say about their own marriage.

How I Met Jerry Seinfeld, Scene 1, Take 2
[NYT]

Earlier:
Jessica Seinfeld Continues To Deceive, This Time For "Charity"
Jessica Seinfeld's "I Never Read That Book" Defense Smells A Little Fishy
Jessica Seinfeld: The New James Frey? Or Kaavya Viswanathan?
Barter Wives
Jessica Seinfeld's 'Deceptively Delicious': Kinda Deceptive, Not So Delicious

]]>
http://jezebel.com/index.php?op=postcommentfeed&postId=318901&view=rss&microfeed=true
<![CDATA[ Not only is Jessica Seinfeld a possible...]]> Not only is Jessica Seinfeld a possible plagiarist, she's also a possible pusher. MediaPost wonders if "Mrs. Moneybags is pushing a gateway brownie," because toddlers who grow up "with their brownies spiked with spinach grow up with an affinity in their later years for the kind of brownies that come with stronger roots — like seeds and stems." Just think about that next time you're trying to slip little Grayson and Chloe some illicit kale. [MediaPost]

]]>
http://jezebel.com/index.php?op=postcommentfeed&postId=318804&view=rss&microfeed=true
<![CDATA[We Will Eat Your Babies, Slash Your Tires]]>

]]>
http://jezebel.com/index.php?op=postcommentfeed&postId=315692&view=rss&microfeed=true
<![CDATA[ Writer Mimi Sheraton (the first female chief...]]> Writer Mimi Sheraton (the first female chief food critic at The New York Times) has taken on Jessica Seinfeld's bestselling book Deceptively Delicious. Says Sheraton of the controversy on the similarities between Seinfeld's Deceptively Delicious and Missy Chase Lapine's The Sneaky Chef: "I say: a plague on both their houses. Both propose a culinary scheme that is, basically, totally stupid, to say nothing of dishonest... With the dangerous rise of childhood obesity and diabetes, do we really want to encourage the eating of sugars and starches... As to the nutritional worth of such cooked and recooked vegetables, in miniscule amounts, [NYU nutrition expert Dr. Marion Nestle] first chuckled wildly and then answered, 'All you can do is laugh.'" Welcome to the club! [Slate]

]]>
http://jezebel.com/index.php?op=postcommentfeed&postId=315056&view=rss&microfeed=true
<![CDATA[Jessica Seinfeld: The New James Frey? Or Kaavya Viswanathan?]]> More trouble in Oprah-author land! The talk show host's new bestselling BFF, Jessica Seinfeld, is being questioned over her guru guide on healthy eating for kids,Deceptively Delicious. Today's New York Times and Wall Street Journal report that Ms. Seinfeld's book bears an uncanny resemblance to a cookbook already out on the market, The Sneaky Chef. Sneaky Chef author Missy Chase Lapine, who initially struggled to find a publisher for her book (published this past April), tells the Times that she's "uncomfortable [that] those unusual combinations that I thought would brand me as a lunatic showed up [in Seinfeld's book], too." Adds her publisher, Perseus' David Steinberger: "We agree that the books appear to be very similar in many ways."

In addition to similarities between the recipes and cover treatments for both books, the Times reports that that Ms. Seinfeld's publisher, Collins, rejected Ms. Lapine's book proposal because it was "too similar" to another book on its list but agreed to meet with Seinfeld when she submitted her proposal two weeks later "because of her name and her agent: Jennifer Rudolph Walsh of William Morris" (Walsh, as you may remember, was the onetime agent of notorious coed cribber Kaavya Viswanathan):

Ms. Walsh described Ms. Seinfeld as "smart, stunning, and infinitely promotable" in a cover letter.
Ah, yes, the old "basically in order to be successful at anything at all you need to be hot" saw! It's a sad world, and we feel for Ms. Lapine. But seriously, if your genius book idea is about concealing wholesome, substantial nourishment behind the mask of "junk food," can you really be mad when the junk food wins?.

How to Get Junior to Eat His Veggies Turns Out To Be (Too) Common Knowledge [NY Times]
How Another Seinfeld Scored Her Own Big Hit [WSJ]
Earlier:Jessica Seinfeld's Deceptively Delicious: Kinda Deceptive, Not So Delicious
Want A Better Job? Stop Working Right Now And Get Your Nails Did

]]>
http://jezebel.com/index.php?op=postcommentfeed&postId=312836&view=rss&microfeed=true
<![CDATA[ Famous spouse/foodie/smug married Jessica...]]> Famous spouse/foodie/smug married Jessica Seinfeld is back on Oprah today. Husband Jerry is is Oprah's legit guest, but of course Jessica is there alongside him. Not only will Oprah not shut up about Jessica's new book and how much she loves it, but Oprah relates that, as a thank you for having her on the show last week, Jessica sent her a note that read, "There are no words" and accompanied a gift of 21 pairs Louboutins. Yup, really, there are no words, except a few choice expletives we'll be keeping to ourselves.

]]>
http://jezebel.com/index.php?op=postcommentfeed&postId=311089&view=rss&microfeed=true
<![CDATA[Jessica Seinfeld's "Deceptively Delicious": Kinda Deceptive, Not So Delicious]]>

We were wary when we first saw Jessica "Mrs. Jerry" Seinfeld on Oprah last week, heralding the benefits of steaming and pureeing the shit out of vegetables and then "hiding" them in kid-friendly foods so that kids will stop throwing temper tantrums at the dinner table and actually eat their vegetables. Because if you steam and puree the shit out of a vegetable, does it have any nutritious value left in it? Especially when it's hidden in a brownie? We turned to Sarah Sliwa, a graduate student at Tufts University's Friedman School of Nutrition Science and Policy and all-around sassy chick, to help us unravel Seinfeld's "deception" and its potential for any and all deliciousness.

In the tepid throes of veganism, a friend of mine once tried to tell me that avocados were the same as cheese. I like avocado and I like cheese, but the two are not equivalent. Apparently, one man's bullshit is another's inspiration: Jessica Seinfeld has anchored her new cookbook Deceptively Delicious in precisely this school of culinary trickery: Broccoli puree and flaxmeal-coated chicken nuggets. Beet puree enriches chocolate cake. Spinach and chocolate get it on. Gross.

Picky eating is not unusual. Food jags — children's desire to eat only a few types of food — often set in around age two and can continue until a child is four or five. For this reason, experts recommend that parents introduce, and reintroduce and reintroduce, as many foods as possible when children are young, so that when the jags set in, odds are higher that children will fixate on at least some of the foods that parents want to be serving, which is why Seinfeld's approach of sneaking veggies into brownies doesn't sound quite right. Green, broccoli-coated chicken nuggets don't help kids like broccoli. They help kids eat green nuggets. This is exactly the point raised in a recent New York Times article about picky eaters.

Making healthier versions of popular foods isn't a bad idea. Substituting homemade foods for fast foods is appealing when the recipe is quick, involves few ingredients, and tastes good. But cooking vegetables to puree them in order to trick kids is less convenient. And there's something even more troublesome about using dessert, a meal accessory, as a vehicle for vegetables, a diet staple. If this is the point, Seinfeld's brownies are a Yugo at best: the half-cup of spinach and half-cup of carrots required for the recipe amount to a whopping 1/12 of a cup of vegetables per serving. When the recipe was analyzed using NutriCalc 2.0 it appears that each brownie yields 156 calories, 57% of which came from carbohydrates, 9% from protein, and 34% from fat. This is lower in fat and calories than a traditional brownie, but higher in both than most methods of preparing carrots or spinach. But does it taste like a brownie?

I had every intention of becoming an informed hater and make these terrifying brownies in the comfort of my own kitchen, but found myself without the time or energy to cook and puree. And I don't even have kids. God bless Oprah fans for having the time to roast, puree, bake, watch Oprah and post the results of their experiments in delicious deception on Oprah's website:

My 4yrold said the Brownies tasted like Dirt!
Brownies were awful... My family spit them out.
My brother (31) took one bite and practically gagged.
There is NO WAY these are the same brownies Oprah was eating on the show
. If the little Oprahs of tomorrow wouldn't eat them, why should we? Seinfeld herself recommends that we wait before we eat our brownies when they come out of the oven so that they don't taste like spinach. Why bother making them if you have to wait until they're cold? Isn't the whole point of baking burning your tongue and then not tasting anything for days? Furthermore, if you're progressive enough to think beet chocolate cake sounds like a good idea, consider the time it takes to
1) PREP
Leave the beets whole (trim any stems to 1 inch) and unpeeled.
2) COOK
Wrap in aluminum foil and roast at 400° for about 1 hour (they're done when they can be pierced with the tip of a sharp knife).
3) PUREE
After peeling, place in a food processor or blender for about 2 minutes.
4) START MAKING THE STUPID CAKE, which I promise you, will taste, at best, a close approximation of a late-early 90s Snackwell.

The book's official website boasts that "Deceptively Delicious is a godsend for all parents who want healthy kids, peaceful family meals, and never again having to say, 'Eat your vegetables!'" Actually, the best way to get kids to hate beets is to keep telling them to eat them. I'm Polish. I heart beets. Beets are good. In soup. In a salad. With some goat cheese. Just keep them out of my cake.

]]>
http://jezebel.com/index.php?op=postcommentfeed&postId=310839&view=rss&microfeed=true