De Beers wants you to know that diamond demand is high and supply is increasingly scarce, so be prepared for the price of ice to increase. Ignore them, because companies like De Beers are quite literally in the business of convincing you that diamonds are worth more than they really should be.

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Who do you contact when you feel like your head is going to explode from disgust and horror? Get that person on the line: This page, from the September issue of Elle, features diamond pendants made in the shape of African masks. Responsible for this jewelry? De Beers, the company founded by Cecil Rhodes, the guy with…