This week has been quite the emotional roller coaster for lovers of Crumbs cupcakes. First we hear that Crumbs has decided to close all its stores amid the dire financial crisis that is the bursting of the cupcake bubble. Then, hope is revived with news that investors may be stepping up to keep the overpriced baked…
Great news for the cupcake addicts out there: Crumbs is not totally kaput just yet. It lives! It (maybe) liiiiiives!
In the heady, stomachache-y days of 2010, it seemed this moment would never come. It felt like we'd be forever surrounded by cupcakes, with their stale, flavorless cake and their sugary, flavorless icing. No more proper cakes, no more cookies, no more pie. Just a zombie army of cupcakes.