Bros? Have you noticed more and more ads these days speaking your bro-language?

We have this phenomenon in advertising called "creative license"—you're allowed to stretch logic (to a certain point) to dramatize a product benefit.

Oh, J.C. Penney, you need some help, don't you? First, with that ridiculous "Too Pretty for Homework" t-shirt and now with this insanely misguided commercial. It might—might—be excusable to use a bikini-clad Phoebe Cates (from 1982, wtf?!) to sell your men's dress shirts if it made ANY SENSE WHATSOEVER. But it…

Depression, deshmession: the women of 1936 had other problems. Like...what if you're not beautiful? And need the laxative to attain beauty? Are you allowed to take it, too? Hard times.

This ad, for climax delay Olla condoms, offers yet another example of weirdly anthropomorphized sperm. What is it about the little swimmers that seems to call for cartoon-treatment? What say you, can sperm ever be cute? [CopyRanter]

Attention passengers: the skycouch is not for forking. Air New Zealand wants you to know that their so-called "cuddle class" is not to be used for afternoon delights. But spooning is cool - just keep those prongs to yourself. [Copyranter]

Ha ha ha...yeah, dance studio fail. [Copyranter]

Wave goodbye to the next fifteen minutes of your workday, because you now have to go to Copyranter's "retro sexism-off" and vote for your favorite Sterling-Cooper-worth golden oldie! Will it be the MILF? The Sylph? The Tab Temptress? [Copyranter]

This ad, created by Y&R Buenos Aires, has got to be one of the dumbest condom ads we've ever seen. However, it does make us vaguely hopeful that the bra-cum-gas-mask is going to be a big trend for spring. [Copyranter]

Bathing suits in Barcelona now feature hygienic protectors in swim bottoms that feature a picture rusty razor blade that sits right under your ladyarea to raise awareness about genital mutilation. Wow, genius and kinda gross. • Josef Fritzl is apparently writing his memoirs while in prison, much to the horror of his…

What the fuck is this? It's an ad for coffee products. Perhaps they are fucking with us, because coffee is an addictive drug and therefore they could make an ad with coffee beans shooting out of Bob Dole's anus and you would still have to buy it? Or do Stella coffee products have special hallucinogenic properties?…

This Schlitz ad from the fifties is a rare combination of wretched and awesome. On its face, it's oh-no-they-didn't, not-even-in-the-Donna Reed-era sexist. But it is also timelessly resonant to anyone who ever exploded dinner in the microwave and just got extra drunk instead. [Copyranter]