According to Michael Winerip of the Times, Hefner fille is a mover and shaker among Illinois Democrats, having donated $201,000 to Democratic causes over the years. She apparently got Barack Obama to speak at the 2005 Magazine Publishers of America conference, and Gloria Steinem invited her to be on the board of Voters for Choice. Victor Navasky, the former Nation editor who recently tried to recruit Hefner as the publisher of the Columbia Journalism Review, says,

She's certainly a liberal feminist and a liberal Democrat. People would say, ‘so what's she doing putting out a magazine and running clubs catering to horny men?' But she found a way to make it work consistent with her values, to serve Playboy and her father and give them an opportunity to do socially useful things.

But it's hard not to see Christie Hefner's position at the head of her dad's sex empire as a little creepy. While he dated women half her age (she's 52), she rebuilt his business. It was in shambles when she asked to take over in 1982, and, she reports, "Hef said, ‘I felt like I had this incredible birthday party and you had to come in and clean up the day after.'" Cleaning up after your dad's birthday party — especially a dad whom you call "Hef" — doesn't seem like the most empowering career.

Then there's the issue of hard-core porn. Winerip writes, "while Hef bragged about not crossing the line into hard porn, she did, buying Spice TV and Club Jenna and defending the move as business." Ann Bartow of Feminist Law Professors questions whether Spice TV is really "consistent with Christie Hefner's values," and if so, how feminist those values can really be. The answer to this depends on what you think about porn, but it is worth noting that Playboy Enterprises represents a very corporate end of the porn spectrum. Annie Sprinkle they are not.

But Hefner's "values" may be a whole lot simpler than the can-porn-be-feminist debate implies. The words "networking" and "networker" appear over and over in Winerip's article, and it's clear that Hefner has been very successful in making powerful friends. Her job tidying up after her pajama-clad, twin-banging dad may not be particularly enviable, but she's leveraged it to create a high-profile political and entrepreneurial platform. She's appeared on CNN, Fox, and CNBC, she'll be working with Navasky to create a for-profit arm of the Columbia Journalism Review, and she's collaborating with Canyon Ranch on a line of health products. Whether or not she's a feminist, she's certainly doing well for herself.

Winerip's emphasis on this success makes his profile kind of depressing. Bartow goes a little far when she calls it "sycophantic," but it's certainly not critical, and Winerip takes claims of Hefner's feminism at pretty much face value. It's popular lately to claim that any woman who is very successful is somehow a feminist icon (The Onion skewered a similar sentiment in the classic "Women Now Empowered By Everything A Woman Does"). But doing well as a woman doesn't necessarily mean you're doing good for women. Hefner may support liberal causes in her personal life, but where her business is concerned, it seems like her most important "values" are monetary ones.

No Silk Jammies For Her [NYT]
The NYT Adulates Christie Hefner, Delicately Refrains From Substantively Mentioning The Hardcore Porn That Generates Most Of Playboy's Revenues [Feminist Law Professors]

The first entry, entitled Christie Hefner on the Difference Between Playboy and Porn, Hefner doesn't talk so much about why Playboy isn't porn, but about how it is a lifestyle. She says:

I think what Playboy aspired to from the beginning was to represent the good life, and part of that was the attraction between men and women and the romantic part of life.

See, while it's true that mutual attraction is important, there isn't a lot of mutuality about wanking to pictures of naked women that will likely never sleep with you.

Hefner also talks about why it's important to make sure your branding is coming across the way you want it to.

So I think the lesson is to actually understand what you believe your brand mission is and then to be true to that in terms of how the consumers see it. And that's a combination of your own standards and some regular research into whether the consumers are perceiving your brand the way you want them to.

Do you think Hefner's looked into what the Playboy brand is selling folks these days? I don't know how "sexy" union suits connote the good life, but then, perhaps I'm jaded.

In Christie Hefner on Playboy's Next Online Play, she talks about re-launching Playboy's online presence based on all these new and exciting things like social networking, widgets, personalization and video content. She says "I think the days of the walled garden approach are in the past." Actually, they were in the past a couple of years ago, but it did kind of made us pity her tech people, who have likely been pushing for these changes for years.

It was, however, in the segment Christie Hefner on Management vs. Leadership when she talks about her father, that we became just a little concerned about how far removed from reality Hefner might be:

I think more than anything else he has been instrumental in developing just a sense of perspective and balance. So, as hard-driving as he is — and I think that there are no entrepreneurs that are successful who are not hard-driving — and I think he would admit he gave up basically having and raising a family to make Playboy the success that it is. At the same time, I think he has the right kind of perspective on life as to what the truly important things are, and that's probably the best lesson that you can give, particularly to your children.

Umm, let me get this straight. Christie Hefner has been running the company for 20 years while her father slept with countless women on her payroll who are much younger than her (something he undoubtedly did instead of raising her, his daughter, when she was a youngster), reportedly kicking his 18-year-old son out of the house so he didn't have to share his female roommates, and doing goodness knows what about the other 2 children he has with his wife (they're not divorced) who he separated from in 1999, but he knows what's important in life and communicates that to his kids? Good to know someone out there has some perspective.

Christie Hefner On The Difference Between Playboy And Porn [Big Think]
Christie Hefner On Playboy's Next Online Play [Big Think]
Christie Hefner On Management vs. Leadership [Big Think]

Related: Naked Ambition [Radar]

Earlier: The Playboy Store: An Assault On Good Taste

While for some women like Jenna Jameson, Candida Royalle, Nina Hartley or Danni Ashe the way up the executive ladder started in front of the camera, many other women went into the business like any other executive — through the front door and way behind the camera. Samantha Lewis, who co-owns Digital Playground, started out in real estate and invested in a profitable business; Joy King, vice president of special projects at Wicked Pictures, started out working in film distribution for children's movies; and Susan Colvin, who owns California Exotic Novelties, planned to go into public administration. Diane Duke, the executive director of the Free Speech Coalition, which advocates for adult companies' rights, was an executive at Planned Parenthood. They might not like porn — many of them don't even watch it — but they think it should exist and that it can be made better for the women in front of the camera.

One of the problems in the porn industry that everyone identifies — and that some female executives are trying to fight — is the problem of using inexperienced and ill-prepared actresses.

[The Adult Industry Medical Health Care Foundation's Sharon] Mitchell, herself a former actress, told the authors said that agents “are now recruiting people from, literally, the middle of the country [who] are 18 years old who haven’t remotely had any type of sex, let alone the type of sex they’re probably going to have tomorrow.” Too often, she said, “agents run them into the ground” signing them to make too many sex scenes, and that can lead to STDs.

Female directors, producers and owners know all this and say they work to fight it, partly by turning away young women they think are ill prepared. A few have suggested that producers should hire women who are at least 21, rather than 18.

The women in the business are less inclined to see women mistreated, partly because they are women and partly, as performer Lorelai Lee pointed out to Violet Blue earlier this year, it's simply not sexy to watch someone doing something they don't like.

What none of the women — in front of or behind the camera — like is being stereotyped as anti-woman, or anti-feminist. They point out that while some women are being taken advantage of, others are freely choosing to show their bodies and perform sex acts for money and the pleasure of others. They tend to think it's pretty narrow-minded (and un-feminist) of scholars to assume that the women who perform sex acts on camera could only do so because they are fucked-up women who have somehow been coerced.

University of California Santa Barbara film studies professor Constance Penley, who studies the adult industry, agreed. Name an industry that’s different, she said. Because porn involves sex it is subject to what Penley calls “exceptionalism.” It is not judged in the bigger cultural context. But it should be. “You have to ask: Does it have more drug abuse or more suicides, more incidents of girls being sexually abused as children, more cosmetic surgery than Hollywood, TV, the recording industry?” she said. The answer, she pointed out, is probably not. So why pick on sex movies?

Feminists talk a lot about owning our bodies and making our own sexual choices, but when it comes to women who choose to work in the sex industry, we tend to get a lot more narrow-minded about it. Just ask Joy King, the Wicked Pictures exec — when she was featured talking about her company on the local news, her son's best friend's mother refused to let him come over to play anymore because King was one of "those" women.

Women On Top: Female Execs Rise In Porn Biz [MSNBC]
An Inside Look At A Female Porn Executive’s Life [MSNBC]

Related: Sex For Money, Not For Love [San Francisco Chronicle]

To say you're not a feminist is virtually the same thing as saying you're a racist.

Christie doesn't see it that way, brushing off such detractors as part of a "puritanical, antisexual, antimale" wing of feminism. Playboy has always been a progressive company when it comes to sexuality, but it's definitely stepped it up in the 35 years since Hefner became president, says Good:

The company filed an amicus brief in Roe v. Wade, was the only corporate sponsor of Masters and Johnson's groundbreaking sexuality research, and has come out strongly in favor of gay marriage. Both the company and the Playboy Foundation provide large-scale support for civil liberties, sexual health, reproductive freedom, gay rights, and women's rights.

We did close to $1 billion [in sales] around the world last year in just our consumer products, and most of that was products sold to and worn by women. There's clearly, then, an embracing of the brand, particularly by fashion-conscious young women who see it as being fun and sexy, but also as being accessible, sophisticated and representing quality.

XXX CEO [HuffPo]
Portraits [Good Magazine]