If you decide to give the people what they want, you will find that what they want is to read some quality writing while digging into a Chipotle burrito bowl or taco or whatever they usually order at said beloved chain restaurant.

Oh no! America! We have to fix everything that is wrong with the environment and stop climate change RIGHT NOW or else Chipotle, the country's best purveyor of sort-of Mexican food that isn't Taco Bell, may stop serving guacamole altogether.

In this PSA-style ad for Chipotle, an animated farmer modernizes his business, then decides to return to sustainable farming as Willie Nelson sings "The Scientist." The commercial will run in 5,700 movie theaters across the country and Fast Company assures viewers:

This Chipotle ad has one obvious subliminal message, but can you spot the less obvious one? Hint: Beavis called, he wants his best friend back. [NYT Media Decoder Blog]