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Don't Go Chasing Bottled Water

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hkcd
04/08/09

In reply to Don't Go Chasing Bottled Water
Dear Brita pitcher, I love you. Never change.

Love,

Me
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Sodypop
04/08/09

In reply to Don't Go Chasing Bottled Water
I buy bottle water each time I visit my in-laws. They have a Britta that has the same filter for about like 5 years...
We got them a new filter but they refuse to change it or they forget, I don't know. The sink water is just gross (this is Peoria). Since one aluminum bottle won't last a long weekend, I buy water bottle. Also, they don't drink alcohol, so I need something to drink.
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Hana Maru
04/08/09

@Sodypop: Oh dear. Drinking water from a used up filter is supposed to be worse than water from the tap.
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Hana Maru
04/08/09

In reply to Don't Go Chasing Bottled Water
Chilli's beauty secrets are all going on my shopping list:

-Dasani water

-eyeballs

-stiletto heels
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Hana Maru
04/08/09

In reply to Don't Go Chasing Bottled Water
Drinking a whole bunch of water as a beauty secret is a myth, and I kind of hate that Dasani is pushing it with this ad.

If you are dehydrated, your skin may become dry and dull along with the rest of your body not functioning so well. But if you're already at a normal level of hydration, drinking additional water will not make your skin glow, it won't help with wrinkles or acne or oiliness, it will just make you pee a lot.
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RisaPlata
04/08/09

@HanaMaru: Friended for speaking truth!
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Hana Maru
04/08/09

@RisaPlata: friended back!
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lalaland13
04/08/09

In reply to Don't Go Chasing Bottled Water
I have a Brita pitcher, but lately I am too lazy to change the filter. Do it when you get home, lalaland. No excuses.

I love it and I drink a lot of water, but I go through it so fast. Then I have to wait for it to get cold again. The in-between time is what I hate.
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SarahMC
04/08/09

In reply to Don't Go Chasing Bottled Water
Doesn't anyone just use a Brita filter and a Nalgene bottle?
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pandorasmittens
04/08/09

@SarahMC: ME! Just not the #7 bottles.
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thesciencegirl wields the truth like a mighty axe.
04/08/09

@SarahMC: I fill my nalgene straight from the tap. I think it tastes fine, and hasn't killed me yet.
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Hana Maru
04/08/09

@SarahMC: I do. My local tap water is truly vile without a regularly changed charcoal filter in use. Also I hate the cost and waste of plastic bottles of water or soda.
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seejanerun
04/08/09

In reply to Don't Go Chasing Bottled Water
NO, John Mayer is straight. We homosexuals have enough problems. We have Lindsey Lohan to deal with. Do not try to pawn that douchebag off on us. I am not playing with you. I will let you have Iowa back, just do not give us John Mayer.
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Hazel
04/08/09

@seejanerun: wrong thread?
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Hazel
04/08/09

In reply to Don't Go Chasing Bottled Water
Can Dasani teach me how to apply mascara without smudging it all over my face? That's a beauty tip I could use.
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GeorgeFayne
04/08/09

In reply to Don't Go Chasing Bottled Water
Oh my god, I had totally forgotten about the ridiculous crush I had on her as a young teen until now. She is a pretty, pretty lady.
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kaiwhakamarie
04/08/09

In reply to Don't Go Chasing Bottled Water
Somebody told me once that it was just tap water, bottled. Is this true? I never found a source to confirm it, but if that's true, that makes it even squickier. Not that I'm a big fan of bottled water to begin with. I buy the big jugs at the grocery store and be done with it.

That said, I did go through a phase where I loved their strawberry flavored water...I'm not really sure why.
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stacyinbean
04/08/09

@kaiwhakamarie: I believe they use the term 'purified' which could mean it goes through a filter or nothing at all. It's definitely not spring water.
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Flackette Goes Retro
04/08/09

@kaiwhakamarie: It is true. They might run it through a Brita-style filter, but it's tap water. So is Aquafina.
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Sputnik_Sweetheart
04/08/09

@kaiwhakamarie:

About 40% of bottled water sold in the US and Canada comes from municipal supplies (i.e. tap water):

[www.stopcorporateabuse.org]

[salsa.democracyinaction.org] [www.stopcorporateabuse.org]
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Sputnik_Sweetheart
04/08/09

@Sputnik_Sweetheart: Also: [www.flowthefilm.com]
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Mafalda para Presidente
04/08/09

In reply to Don't Go Chasing Bottled Water
I confess that I drink mostly bottled water (unless it's not available). It's not about it being a beauty product, I just don't like the taste of tap water. Tap water usually has a lot of chlorine and it makes everything I cook taste funny.
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Mafalda para Presidente
04/08/09

@Mafalda para Presidente: Oh, and for the eco-conscious Jezzies (I try to be, most of the time), I don't buy the little individual plastic bottles. I have a couple of 3 gallon containers that get filled up periodically.
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pear.shaped.Sara
04/08/09

@Mafalda para Presidente: Have you tried one of the filtering systems like Brita that hooks straight onto your faucet? My sister is uber-picky about water taste and used to only drink bottled ... she got a Brita for Christmas and LOVES it. Cheaper in the long run too (:
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Acolyte
04/08/09

In reply to Don't Go Chasing Bottled Water
Where are the rims and blaring rap music?!

This ad campaign gets a large FAIL in urban marketing!
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Rooo sez BISH PLZ
04/08/09

@Acolyte: @apocalypse-nowish: Ethnic multicultural marketing. What is wrong with you progressives?

That's what's the matter with "you people". No vision.

*shakes head sadly*
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musicpup
04/08/09

In reply to Don't Go Chasing Bottled Water
Oh America. Why can't you do it like Germany and reuse glass bottles?
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Hazel
04/08/09

@musicpup: rhinovirus safari: Germany Shermany- we house 1/4 of the world's prisoners and i'll be damned if we don't reach that same goal of plastic bottles in landfills!
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musicpup
04/08/09

@Hazel is moving back to WI on May 1: HA! I expect 1/2 of the world's plastic water bottles in landfills, damn you!
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Hana Maru
04/08/09

@musicpup: rhinovirus safari: I wish we did.
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JerseyGrrrl
04/08/09

In reply to Don't Go Chasing Bottled Water
I don't necessarily read this as just being marketed to blacks any more than an ad featuring lucy Liu would mean the product was being marketed toward Asians. I see a pretty woman with great skin and I want what she's having, even if her skin-tone's a different shade then mine. Or have I missed something?

I know they say drinking lots of water is great for your skin, but this seems like a huge stretch. Guess they're trying to tap into the huge portion of the population that fears looking a day over 25 (as we discussed yesterday)!
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pandorasmittens
04/08/09

@JerseyGrrrl: The strategy is off, but in the article the "Head of African American Marketing" clearly states that this is allegedly specifically targeted to African Americans because Chilli embodies "the struggles our target audience must face".
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Rooo sez BISH PLZ
04/08/09

@pandorasmittens: Oh, ack. In so many ways.

I'm not even going to parse that; the next step would be throwing things in rage and that doesn't look good in the office in the middle of a recession.
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thesciencegirl wields the truth like a mighty axe.
04/08/09

@JerseyGrrrl: pandorasmittens is right. From the article: "The campaign targets African-American moms "in an effort to increase household penetration and frequency," said Yolanda White, assistant vice president of African-American marketing."
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Sputnik_Sweetheart
04/08/09

@JerseyGrrrl: "Guess they're trying to tap into the huge portion of the population that fears looking a day over 25."

I see what you did there.
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SarahMC
04/08/09

@thesciencegirl sees white people.: "in an effort to increase household penetration and frequency"

That sounds dirty.
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Samanthrax
04/08/09

In reply to Don't Go Chasing Bottled Water
I must say this advertisement makes perfect sense to me- water has often been shilled as a beauty product. Staying hydrated is good for your skin, hair, nails... all that jazz. I get it. I won't buy it, but I get it.
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