<![CDATA[Jezebel: campaign for real beauty]]> http://tags.gawker.com/assets/base/img/thumbs140x140/jezebel.com.png <![CDATA[Jezebel: campaign for real beauty]]> http://jezebel.com/tag/campaignforrealbeauty http://jezebel.com/tag/campaignforrealbeauty <![CDATA[Dove has finally issued a statement regarding...]]> doverealbeauty5908.jpgDove has finally issued a statement regarding allegations that the models in its "Real Beauty" campaign were subjected to a little Photoshop of Horrors: "Dove's mission is to make more women feel beautiful every day by widening the definition of beauty and inspiring them to take great care of themselves. Dove strives to portray women by accurately depicting their shape, size, skin color and age. The 'real women' ad referenced in recent media coverage was created and produced entirely by Ogilvy, the Dove brand's advertising agency, from start to finish and the women's bodies were not digitally altered. Pascal Dangin worked with photographer Annie Leibovitz (Ogilvy has never employed Mr. Dangin on the Dove Campaign for Real Beauty), who did the photography for the launch of the Dove ProAge campaign, a new campaign within the Campaign for Real Beauty. There was an understanding between Dove and Ms. Leibovitz that the photos would not be retouched - the only actions taken were the removal of dust from the film and minor color correction." More at the link following. [Jolie Nadine]

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<![CDATA[Fake Beauty?]]> As mentioned on Monday, Pascal Dangin, the "the premier retoucher of fashion photographs," doesn't just work on Vogue. He also may have Photoshopped the Dove Campaign For Real Beauty. AdAge contacted Unilever, Dove's parent company, and so far they have stayed mum. But a a spokeswoman for the campaign's creator, Ogilvy & Mather said: "We are unsure right now what he did. He works with Annie Leibovitz, the photographer. And we don't have any record of him actually working on any of the Dove campaign. There was no retouching of the women. If there was a hair that was up in the air, that might have been the kind of retouching that was done. But until I know what he actually worked on, I can't comment on it." Well, someone needs to comment. We know Unilever has been hypocritical in the past, but this is just ridiculous. [AdAge]

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