How To Market Death To Women: Make It Sexy, Make It Pink

Take a look at the language used to sell a certain item to women. What is this light and luscious "must-have," you ask? Not a whisper-thin Philip Lim dress or a Weight Watchers angel food cake. The product is a pack of Camel cigarettes. This "must-have" is a known carcinogenic, but "they taste as good as they look," which is … » 12/18/07 3:40pm 12/18/07 3:40pm