Devilishly Clever Ad Distributes Free Cake Samples to Passersby

There have been some strange ad innovations popping up at bus stops in London recently. First came the icky-sounding smell-vertising that emitted the scent of a baked potato to induce cravings in hungry commuters, and now there's a new innovation—though this one sounds more promising because it involves actual cake.… » 3/14/12 11:55pm 3/14/12 11:55pm

Fancy New Ad Uses Facial Recognition Software To Ensure Only Women See It

There's an interesting new advertising strategy being deployed in London at the moment. A bus stop has been fitted with a fancy ad—no, it's not more gross smellvertising—that uses facial-recognition technology to determine whether the viewer is male or female. It then allows women to see a 40-second video for Plan… » 2/21/12 11:55pm 2/21/12 11:55pm