The Awesome Woman Paid to Lure You into Equinox Gyms Doesn't Even Work…

Today's New York Times has a profile of Bianca Kosoy, the executive creative director at Equinox. Now, the gym has had some criticism for its ads (shot by Terry Richardson, of course), but you can't help reading abut Kosoy and coming to the conclusion that this woman is, in a word, awesome. (Just look at her here, here » 8/30/12 6:00pm 8/30/12 6:00pm