Before I met my fiancé, I believed that true love existed in clothes and not much else. A silk blouse that flowed softly like a nice dinner date, a floral sundress that swung at the hips like the prom dance I never had, a pair of tight little shorts that hugged my butt hot as sex—I hunted these things, but not love.
Once one of the top stores to buy clothing inspired by field-tromping dutch milkmaids and vintage squares of knotted organic fabric for ludicrous prices, Anthropologie has fallen into some hard times. One bright spot for the Anthro brand? Bridesmaids love BHLDN, the store’s bridal spinoff.
In January, an email went out, with the subject line: "What if Anthropologie did weddings?" It was a teaser for BHLDN, Anthropologie's new bride-centric venture. We wondered: What did the letters mean? Beverly Hills London? Bride Hates Little Dogs Now? Benedictine Holies Levitate Directly Northward? Babies Help Liven…