Welcome to how your celebrity fragrance sausage is made: In a boring conference room in Newcastle, surrounded by corporate types, flacks, and real noses. "It might be too much like fruit," offers Beyoncé, taking a sniff. "But I like it."
After Beyoncé announced yesterday that she plans to develop perfume lines, Abercrombie & Fitch sued to prevent the pop star from trademarking her alter-ego, Sasha Fierce. Abercrombie has marketed its own perfume called "Fierce" since 2002. [WWD]