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New York, 9:02 AM
Wed Dec 9
67 posts in the last 24 hours

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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of sybann sybann
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    Advertising is a call to action ("BUY ME!") more than anything else. I'm not sure what action these folks were going for but I agree with other commenters that it probably wasn't the gag reflex.

    Method should fire their agency.
     Reply
    sybann was starred sybann was unstarred
    Image of eatsshootsleaves eatsshootsleaves
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    So, uh, I'm usually the one on here not getting offended by things. I let little offenses slide. This, though, was a really disgustingly sick advertisement. I see most people defending this saying something (to quite an AdRant commenter) like "Have you ever been raped by a bubble? No? Me neither."

    How did these people get jobs in advertising if they clearly failed their communication studies?

    And the strawmen excuses in that AdRants post are really unbelievable.
     Reply
    eatsshootsleaves was starred eatsshootsleaves was unstarred
    Image of pocketfullofcorbomite pocketfullofcorbomite
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    I love the "free speech" complainers that claim "You're stifling free speech when you complain about crap advertising!"
    That's not what "freedom of speech" means. Advertising is not free speech, it's commercial speech.
    And that quote from adrants that savah posted is crazypants scary. Why are these people getting so worked up over an ad being pulled? They need to just lighten up! :O
     Reply
    curiousgeorgiana promoted this comment Edited by pocketfullofcorbomite at 12/08/09 2:59 PM pocketfullofcorbomite was starred pocketfullofcorbomite was unstarred
    Image of TurtleSpeak TurtleSpeak
    12/08/09

    In reply to Burger King's Edgy New Idea: Girl In A Burger Bikini
    Holy crap this is ground breaking advertising. I can't believe that no one has ever thought of this before. It's amazing, that until this point we have ignored such a vast and untapped market and underutilized ideas this foolproof! Did it never occur to anyone to try this before?!

    I'm totally mind boggled by the possibilities of this sort of advertising. Why, it could work for anything... beer, food, website hosting services, mp3 players, clothes, deodourant, soft drinks, vodka, cars, motorcycles, trousers, underwear, perfume, chocolate bars, potato chips, makeup, shoes... I mean holy crap, the possibilities are endless. Thank you, Burger King, for branching out to new frontiers of advertising. Your innovative idea has such great potential for future applications. You will forever be remembered and appreciated for your everlastingly relevant cultural contributions.

    Wow... just... a woman in a bikini. I can hardly catch my breath. Wow.
     Reply
    TurtleSpeak was starred TurtleSpeak was unstarred
    Image of Benevolent_Dictatrix (patently absurd) Benevolent_Dictatrix (patently absurd)
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    I don't get it. Don't companies pay millions and millions of dollars for market research to learn what people think of their products and their ads? Is this not basically free market research? Shouldn't they be happy to know that their ad is not having its intended effect?
     Reply
    Benevolent_Dictatrix (patently absurd) was starred Benevolent_Dictatrix (patently absurd) was unstarred
    Image of LutherNipperkin LutherNipperkin
    12/08/09

    @Benevolent_Dictatrix (patently absurd): It's like that guy from school who would be a total jerk to you and then tell you that you totally shouldn't have been offended and that you were experiencing the wrong emotions. Remeber that guy? Except that in this case, being a jerk is offending their primary target audience, it's their job to figure out what appeals to their audience rather than repel them, and they still can't accept that it just isn't working. I guess we know what that guy does for a living now.
     Reply
    Benevolent_Dictatrix (patently absurd) promoted this comment LutherNipperkin was starred LutherNipperkin was unstarred
    Image of Benevolent_Dictatrix (patently absurd) Benevolent_Dictatrix (patently absurd)
    12/08/09

    @LutherNipperkin: Haha. I think that's the same guy who hits on you, and then when you turn him down calls you a fat lesbian.
     Reply
    Benevolent_Dictatrix (patently absurd) was starred Benevolent_Dictatrix (patently absurd) was unstarred
    Image of Zombies make the heart grow fonder Zombies make the heart grow fonder
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    I was actually on the side of this ad being humorous but unlike those in Shakesville and AdRants, I have the ability to respect that most of the Jez community disagrees with me. I find your reasons for finding it offensive to be well thought out and I understand them. I simply disagree with the overall message of the collective justification for why this ad is offensive. If it bothers you, I believe it is your job to explain why and not be silenced by those that disagree with you (ehem, AdRant and Shakes). So F you, haters. The world is only interesting when there are different points of view. Stop blaming Jezebel or Feminists for ruining your fun.
     Reply
    Zombies make the heart grow fonder was starred Zombies make the heart grow fonder was unstarred
    Image of amowls amowls
    12/08/09

    @Zombies make the heart grow fonder: Shakesville is on our side.
     Reply
    Zombies make the heart grow fonder promoted this comment amowls was starred amowls was unstarred
    Image of Zombies make the heart grow fonder Zombies make the heart grow fonder
    12/08/09

    @amowls: Oh, well then nix that comment about Shakesville. I thought the conclusion was that both were saying we were no fun.
     Reply
    Zombies make the heart grow fonder was starred Zombies make the heart grow fonder was unstarred
    Image of amowls amowls
    12/08/09

    @Zombies make the heart grow fonder: Nah dude Shakesville is a very good feminist blog.
     Reply
    amowls was starred amowls was unstarred
    Image of msAnthrope msAnthrope
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    Who has lost perspective, Shakesville asks? I agree~~ who is the target audience to buy this stupid crap? Women? Then why imagine that your target audience will want to buy said crap after watching this spot?

    It's amazing in this day of numbed sensibilities, so many advertisers still equate shock value with sales. No. The only reason this spot should be argued for is because sales of these suds made a significant uptick once the spot began. If not? Then the spot sucks.
     Reply
    msAnthrope was starred msAnthrope was unstarred
    Image of InCahoots InCahoots
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    I really don't think men understand anything about the experience of women in the world. (That is, of course, a vast generalization and should also include women who do not see the harm/fuss/etc.)

    Why is it so hard to understand that regardless of whether or not something is directly, jaw-droppingly offensive, it can still be offensive because of the idea or social construct that it permeates. I wonder if everyone (men and women) really reflected and understood how terrifying the prospect of sexual assault is if they would think differently, although I'm cynical.
     Reply
    HarpMadness promoted this comment InCahoots was starred InCahoots was unstarred
    Image of Newsgirl Newsgirl
    12/08/09

    @InCahoots: Word. I'm too cynical myself to think most men would take time to think about what women fear and think in regard to sexual assault. I'm afraid too many people, men and women, still see cat calling and etc, etc, as a compliment.
     Reply
    Newsgirl was starred Newsgirl was unstarred
    Image of curiousgeorgiana curiousgeorgiana
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    I just watched the ad again and what struck me most this time was the woman's reaction. She's humiliated and terrified. Her hand is shaking as she reaches to comply with the orders shouted at her.

    If she were rolling her eyes and annoyed, the ad would still be awful. But the fact that woman is portrayed as being traumatized by the gang of bubbles pushed the ad to offensive.

    Women being traumatized is not an appropriate advertising strategy.
     Reply
    curiousgeorgiana was starred curiousgeorgiana was unstarred
    Image of femme-bot femme-bot
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    I would like to see a commercial for knifes where bros are tied to tables and screaming as their balls are cut off and fed to them. It'd be hilarious!
    Anyone who has an issue with that just has not sense of humor!
     Reply
    femme-bot was starred femme-bot was unstarred
    Image of msAnthrope msAnthrope
    12/08/09

    @femme-bot:

    But what would you be selling? The knives or the tables?
     Reply
    msAnthrope was starred msAnthrope was unstarred
    Image of SlayBelle SlayBelle
    12/08/09

    @msAnthrope: The cleaning product. Maybe Method should look into femme-bot's idea.
     Reply
    msAnthrope promoted this comment SlayBelle was starred SlayBelle was unstarred
    Image of andBegorrah andBegorrah
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    Then stop leaving all these bright, shiny offenses for us to find under all those pink, grey sweatshirt-clad rocks!
     Reply
    andBegorrah was starred andBegorrah was unstarred
    Image of boobookitteh boobookitteh
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    I guess all us ladyblogger bubbles catcalling them when they exposed their little creative souls to us hurt their feelings.
     Reply
    boobookitteh was starred boobookitteh was unstarred
    Image of morninggloria morninggloria
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    Dude. Quit blaming your sucking on everyone else.
     Reply
    morninggloria was starred morninggloria was unstarred
    Image of KiddyKat KiddyKat
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    Well, I think sexist, bigoted idiots should be outlawed, too. But we can't always get what we want, right AdRant? Shakesville?
     Reply
    EKane promoted this comment KiddyKat was starred KiddyKat was unstarred
    Image of HannahBethD HannahBethD
    12/08/09

    @KiddyKat: Shakesville is a feminist blog.
     Reply
    HannahBethD was starred HannahBethD was unstarred
    Image of KiddyKat KiddyKat
    12/08/09

    @HannahBethD: sorry, couldn't click on link. I'm at work. Amended! And my apologies:)
     Reply
    KiddyKat was starred KiddyKat was unstarred
    Image of HannahBethD HannahBethD
    12/08/09

    @KiddyKat: No problemo! you should really check it out when you can. The crew over there are a sharp bunch.
     Reply
    HannahBethD was starred HannahBethD was unstarred
    Image of BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit) BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit)
    12/08/09

    In reply to Ladyblog Commenters Ruin Everything, Parts 2-3
    Tsk tsk. When will you bitches learn? Here is a primer on "funny". Don't worry, a man helped me with it.

    Rape = Funny. Just get (bent) over it!
    Women = Funny when mocked, better when naked
    Women =/= Funny ever by themselves
    Men = Funny, and if you don't think so, fuck you

    Got it?

    In conclusion: hey baby, some over here and sit with me. Nah, why you gotta be like that? I'm just trying to be nice to you. Damn stuck up bitch. I ain't gonna hurt you!
     Reply
    BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit) was starred BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit) was unstarred
    Image of morninggloria morninggloria
    12/08/09

    @BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit): Men are funny to laugh with, but never, ever at.
     Reply
    morninggloria was starred morninggloria was unstarred
    Image of sportz.star sportz.star
    12/08/09

    @morninggloria: Does the laughing with come before or after laundry, dinner and buying him slacks?
     Reply
    sportz.star was starred sportz.star was unstarred
    Image of PaigeTurner PaigeTurner
    12/08/09

    @BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit): Beautiful women= Funny when mocked, as long as they'll still fuck you*

    (*If experiencing problems, see Rape)

    Ugly or Fat Women= Funny when mocked, even more hilarious when naked
     Reply
    PaigeTurner was starred PaigeTurner was unstarred
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