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goddess bless
"Fertility Is Women's Sacred Birthright"
We've long been infuriated and fascinated by the creepy "Our Bodies, Ourselves-style First Response Fertility ads. More » -
badvertising
Gold's Gym Hates Your Legs
Gold's Gym has a "humorous" new ad campaign called "Say No To Cankles." Despite the fact that, as every health and fitness expert knows, spot reduction is a myth. Still, on the gym's microsite, there is text which reads: More » -
breatheless
Vintage Commercials Show Smoking As A Feminist Act
The 1969 Virginia Slims commercials, embedded after the jump, focus on how women have "won" their rights, at last. This means they can smoke cigarettes "slimmer" than the "fat" cigarettes for men.
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badvertising
Ad Explains Vagina = Virus
LILA, an Italian organization that fights AIDS/HIV, created the ad at left with the slogan, "It could happen to everyone." In the full NSFW ad after the jump, the woman's "V" has undergone some unnatural sharpening via Photoshop. [Copyranter] More » -
badvertising
When Did Fast Food Ads Become The Land Of Ball Jokes And BJ Burgers?
In our latest entry to the Insufferable Bros Fast Food Commercial Olympics, Hardee's presents us with this delightful ad for their new "Biscuit Holes," which just happen to be shaped like balls. Hilarity does not ensue. More » -
badvertising
Google Bads
A tipster calls this piece of junk the "Worst Google Ad Ever". We'll have to agree with her on that. -
oldies but goodies
Insert Your Own Circumcision Joke
Ah, Nostalgia: Don't you miss the good old days, when you could hang out with your grandma, and talk about skinless wieners? [Vintage Ads] -
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badvertising
Blow Job Jokes Abound With Gross New BK Ad
Oh brother. "It'll blow your mind away," reads this new and annoying ad (via Singapore) from Burger King, which illustrates rather explicitly the link between food and sex, but in the most disturbing way.
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badvertising
Marie Claire Dedicates 10-Page Spread To One
All-American fashion, according to Marie Claire's July issue, apparently runs the gamut from Ralph Lauren, to Ralph Lauren Collection, to Ralph Lauren Black Label. An object lesson in the special ladymag economics of free advertising, after the jump. More »AdvertiserDesigner -
badvertising
Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
Yesterday, we received an email from Bacardi explaining that the "Get An Ugly Girlfriend" site advertising Bacardi Breezer was created by an Israeli affiliate and shut down by Bacardi last year. The company has apologized and taken it down. More » -
badvertising
Bacardi Ad Uses Misogyny To Sell Alcohol To Women
A disgusting new promotional site for Bacardi Breezers says all that women need to be more attractive is to find an more unattractive female friend to stand next to. More » -
eye of the cervix
The View Down Under
Forget vagina dentata, vagina vision is apparently the newest trend in weird lady-parts imagery. This ad for cancer screening reveals what your cervix sees when you're in the stirrups, and weirdly brings to mind my least favorite labia-slang. [AdFreak] -
badvertising
The Axe Effect: Puke In My Mouth
What's more fun than objectifying one women? Objectifying two! That's the logic behind Lynx 3's (aka Axe abroad) new ad campaign, which allows guys to mash together two women to make the "ultimate woman." Also: "3 girls, 2 cans." [AdAge] -
badvertising
Photoshop Of Horrors?
There is definitely something off about Carolyn Murphy's trapezius in this Estee Lauder ad — try drawing a line from where her neck connects on the left to where it connects on the right. [Photoshop Disasters] -
Cereal Killers
Shut Up, Special K
It's "bathing suit season" again, and you know what that means: it's time for Special K to make you feel bad about your body while pushing their ridiculously unrealistic cereal-based meal plan. Whatever, Special K. More » -
comic relief
Once Upon A Time, Sarah Haskins Was Sold A Story
Do you like fairy tales? Of course you do. You have a vagina. "Every woman's secret dream is to be the heroine in a fairy tale," Sarah Haskins explains. Naturally, commercials make this dream come true. More » -
badvertising
PETA Plans Ads To Capitalize On Tiller's Death
In a creepy move, PETA is planning to put up billboards in Wichita that read "Pro-Life? Go Vegetarian" and "Pro-Choice? Choose Vegetarian." PETA's campaign manager Lindsay Rajt says the ads were inspired by the shooting of Dr. George Tiller. [Wichita Eagle] -
oldies but goodies
"It Works Externally, Because That's Where The Trouble Starts"
"Why take chances? Starting today, why not use Pristeen as much a part of your bath or shower. It's just as essential to your cleanliness, And to your peace of mind about being a girl. An attractive, nice-to-be-with girl." [Vintage Ads] -
badvertising
Axe Schedules A Month Of Hook Ups At A Women's Dorm
For the Axe ad at left, a female student's dormitory at an unidentified college was wrapped with a calendar. The South Korean ad agency that came up with it says it shows "that a new female can be met on a daily basis," with the help of Axe. [Neatorama] -
preemies
"Bedroom Police" Banned
Australian men are apparently not happy with this ad for the Advanced Medical Institute, which mocks premature ejaculators. The ad has been banned for being offensive to men, and making light of a legit medical condition. Click through to watch. [AdFreak] -
oldies but goodies
"Write For Free Sweater-Girls-In-Action Illustrated Fashion Book"
What is more awkward? The pose this model has been drawn in, or the name of the product, "Tish-U-Knit"? Click to enlarge. [Vintage Ads] -
badvertising
Della Website Suggests Marketers Don't Consider Women Regular People
Dell is continuing to revise its poorly-received website aimed at women, removing the "Della" branding. Teressa Iezzi writes on AdAge that the debacle exposes how marketers perceive women as a niche, not half the population. Her suggestion: "Just make products and sites that appeal to human beings." [Netbook Choice, AdAge] -
submitted without comment
Shooting A WAD
Spotted on a newsstand: the 10th anniversary issue of a French "urban fashion and culture" magazine called WAD, short for "We'Ar different." Because reducing a woman to bodyparts — and comparing her to food — is so original. Full-size picture after the jump. More » -
badvertising
Ugh-ies
As if sexualizing pre-teens wasn't quite bad enough: an ad for diapers tells a toddler clad in a pink frilly apron to "Work it baby!" Has Huggies been using the same ad agency as Tropicana? [Packaging Girlhood] -
badvertising
Tropicana Wants You To Know That Some Girls Are "Easier" Than Others
Lisa at Sociological Images brings this bizarre Tropicana ad to our attention, wherein a little girl wearing a t-shirt and jeans is deemed "hard to handle," while her princess counterpart is deemed "easy to handle." More » -
comic relief
Sarah Haskins: "Laundry. It's The Woman's Drug Of Choice"
"Why can't we break the spin cycle?" Haskins asks. "Because when you're high on laundry, life is just better… it smells better." Clearly, she's been freebasing Cheer, because she goes off on detergent commercials: More » -
badvertising
To Get Fit Women Need To Fight Their Genetics... Literally
Two Australian ads for Skins-She workout clothes show women beating up dozens of pudgier versions of themselves. Women are urged to "enjoy giving fate the finger" and "put your DNA in its place." Of course, ladies must "Defy Genetics," since we're naturally weak and terrible athletes. [Copyranter] -
oldies but goodies
For Men Only!
Wimminz are delicate and can't chew or process something as hearty as beef, what are you, crazy? [Sociological Images] -
badvertising
Disturbing Orangina Animals Now Less Sexy, More Annoying
Last summer people complained about a French Orangina commercial featuring large-breasted animals having an orgy in the forest. Orangina's solution? Create the even more obnoxious commercial at left, in which sexy animals harass humans. [AdFreak] More » -
street rat crazy
Jack In The Box Ad Targets Menopausal Women
The Jack In The Box commercial at left features an older woman, which might be progressive, if it didn't suggest that smoothies prevent menopausal women from getting hot flashes and acting like crazy bitches. [Shakesville] -
badvertising
Japanese Ad Promises Underarm Hair Will Never Hurt Your Bowling Game Again
Before watching the Japanese commercial at left, we hadn't realized hair removal was so crucial to bowling. But then again, we've never bowled in a bikini or slid down the lane holding the ball. [AdRants] -
badvertising
Dell Discovers Ladies Use Computers For More Than Diet Tips
In response to widespread internet backlash, Dell has revised "Della," its website marketing netbooks to women, purging it of references to calorie counting and shopping.
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badvertising
Fat Acceptance Ad Banned From TV
The ad at left was was created for an Australian show about advertising, which challenged contestants to make an anti-fat discrimination ad. However, the commercial was so offensive that it was pulled from TV. More » -
badvertising
"Get Your Man Back Now": The Horror And Humor Of GMail Breakup Ads
Anyone who's gone through a breakup in the age of email will likely recognize some of the horrible GMail ads that prey on emailers at their most vulnerable. A hall of shame, after the jump. More » -
badvertising
Can We Just Stop This Craptacular Body Wash Madness, Please?
You know, it's really hard for men to take care of themselves. Shaving, shampooing, and bathing are really difficult tasks. Thank goodness there are always some scantily clad women to help them practice basic hygiene! More » -
badvertising
Hopefully She Actually Knows Sgt. Smith
Support the troops! With your ass. [Seen in In Touch] -
badvertising
Get Rid Of Vaginal Odor With Stainless Steel Douche
You may have seen the commercial at left on late night TV. Apparently European women have discovered a brand new way to get rid of "unpleasant" lady odors, and it involves using a metal douche. More » -
badvertising
Sick & Twisted: "Anti-Aging" & "Cosmeceutical" Ads
Not only is the completely false and made-up term "anti-aging" loathsome, the ads associated with "anti-aging" products are, without fail, offensive, cruel and chock-full of misleading language. Let's take a look, shall we? More » -
leftovers
Sexist Beer Ad Gets The Boot • "To Kill a Mockingbird" Named Most Inspirational Book
• The advertising overlords have ruled that this ad for Courage beer suggesting that a man needs a drink to gather the "Dutch courage" to tell a woman her ass looks fat, is unacceptable. • More »


















































