Apparently awoken to the fact that asking women ages 14-19 to submit their bikini bodies for public judgment is a rather odd thing to do in the year 2016, the Miss Universe organization has chosen to replace the practice with an “athletic wear” competition—which certainly does feels more aligned with the times, if in…
It’s not exactly a secret that yoga pants, like all athletic wear, get very funky, very fast.
Under Armour is a popular American athletic apparel brand that sells clothing athletes and struggle-athletes love. Uncle Martian is not...yet.
Gap Inc. continues to bet on the unstoppable rise of athleisure, and that extends even to kids: They’ve just launched Athleta Girl for customers 6 to 14. Don’t wanna be rude, here, but isn’t most children’s clothing already designed with play in mind?
Unlike her future surprise album that should be dropping any minute now, Beyoncé’s athleisure line Ivy Park is a tangible thing available for purchase on April 14. Ahead of its release, there’s a lookbook with all the casual and impractical activewear we’re all dying to never wear at the gym.
Now that he’s no longer with Lululemon, ex-CEO Chip Wilson is deep into the business of his new store, Kit and Ace. Still, he can’t help being critical of his old company. In a New York Times interview, the sage womenswear guru criticizes the brand’s new business model, saying it’s no longer “a woman’s company.”
Lululemon, the popular athleisure brand that once sold $108 prayer beads and inspired resellers to hawk a pair of shorts for $800, is now relying heavily on discounts to get customers to shop.
Beyoncé’s athleisure collection with Topshop—originally set to debut this fall—will now reportedly hit stores in April 2016.
Tory Burch, whose ultra-conservative designs have outfitted uptown power brokers and aspiring sorority sisters alike, is getting into the athleisure game and the target market is pretty clear: fancy people whose idea of “sport” is primarily Wimbledon and polo matches.
Oh, Gap. Whither Gap? “Dress Normal” didn’t get their flagship brand anywhere; Piperlime’s days are numbered. Now the company is trying to position itself for the newly dawning Age of Athleisure, betting everybody will start defaulting to yoga pants and leggings.
Lululemon isn't just for yoga anymore. The athleisure (this is a word?) brand's clothing is quickly becoming less exercise wear and more a sign of a healthy and inspirational lifestyle —and with pieces being discontinued as quickly as they're coming on to the market, the brand's offerings are a reseller's dream. Now…
All you millennials with your tapered joggers and blankets for shirts are killing the retail industry. Slobs are winning. Happy?
Health goth is dead because fucking real goth is back, my cool little vampiras. All you fools in your little weenie Nike Free Runs, jogging tights and HBA jammies prepare to fall back because Real Goth is in town this fashion week and is set to destroy your downtown trustafarian personae with glares and severe face…
At some point about two years ago, I decided that I would aspire to turn my entire closet into clothing that resembled the drape and fit of a Snuggie, without actually looking like a Snuggie. Not that I even own a Snuggie, but the concept of walking around at all times while wearing a garment that had the give of a…
Jane Fonda's 1980s aerobics videos were the conduit that first brought fitness to the home (via that fun new invention, the VCR). It was a good-time workout you could do in your living room, led by that spunky actress everyone wanted to be, and befriend. Her debut 1982 video remains the best selling fitness video of…
Though the fashion sensibility of Aaliyah Dana Haughton is a perennial classic, in the past three years or so, street style has been siphoning her every look, and we are now at an impasse. Health goth, the Facebook meme-turned-actual style movement, and its more marketable cousin "athleisure," are simply trumped up…
