Collins is ready with examples:

"Do you want me to hold something?" he will inquire. "Are you cold?" "Would you like a biscuit?" Adrian Hallewell, a chauffeur in Yorkshire, who has known Bailey since he was a boy, told me, "He keeps a low profile, does he, Christopher."

It's interesting that Burberry chose Bailey — whose father was a carpenter, and whose mother worked as a window-dresser at Marks & Spencer — as its new creative director in 2001, at a time when the venerable English house was trying, artfully and carefully, to distance itself from the appropriation of its brand by a distinctly lower-class kind of customer.

In order to revive Burberry from a beside-the-point position as a legacy brand, then-C.E.O. Rose Marie Bravo made Burberry and its distinctive beige-and-red check ubiquitous — but the paradox of an upscale-but-instantly-recognizable brand is that if it becomes too popular, or suffers from the wrong kind of exposure, the hard-won "upscale" image can evaporate. (Louis Vuitton waged a long-term fight to win back its identification with exclusivity by ending department store sales in favor of only own-store retail in the 1980s, but some would argue that the company's famous monogram — or imitations of it — metastasized to a brand-harming extent during the recent economic boom.)

In England, Burberry had gone from outfitting royalty, military top brass, and explorers to being worn by reality television personalities and second-rate soap opera stars making their first public appearances following septum-repair surgeries. (That would be Danniella Westbrook, of EastEnders, pictured above in 2002 with her daughter.) It used to count Roald Amundsen, Robert Scott, and Sir Ernest Shackleton as customers; by 2002, it had Jade Goody and a contingent of xenophobic soccer hooligans who were particularly fond of a $90 plaid hat.

Burberry stopped making the hat. It also began to devote much of its energies to policing its brand — no more pet products "in the famous Burberry design," or "Chavalier" Vauxhall Chevaliers with customized Burberry paint jobs. (Incidentally, virtually every tacky-Burberry example Collins offers up, including the "Chavalier," Westbrook, and a photo of a woman with Burberry-check acrylic nails, was highlighted in a thoughtful post about the history of the brand and its increasing identification with "chav" and football culture on the blog Finally Woken last November.) After new C.E.O. Angela Ahrendts took over in 2006, she discontinued many licenses and product lines she felt did not represent that brand well, or distracted from its core luxury image: "Burberry used to do little bottles of whiskey," said Bailey, "We're not experts on whiskey, so why the hell would we do whiskey?" Burberry Prorsum, the high-end line founded under Bravo's watch, is now the company's moody torch-bearer. But Bailey, who is understandably sensitive to any accusation of classism in the company's repositioning, especially in the class-fraught British context, is hesitant to cast the change in terms of sidelining "undesirable" customers. "I think that probably a lot of it was counterfeit," says Bailey, of the various Burberry-ish clothing items the paparazzi snapped in the early 2000s. In fact, the designer counts spotting one of his authentic designs in "a kind of skanky pub" as a highlight of his career, so far:

Few things please Bailey more than encountering his work in the nooks and crannies of the British experience — a trenchcoat draped over a Westminster politician's arm, lining out; a checked scarf, worn as a hijab, in the immigration queue at Gatwick. A small triumph of his career was spotting a checked purse that he had designed tucked under a table at a bar in Yorkshire. "It was this kind of skanky pub, and all of a sudden I was like, 'It's actually amazing that this little baby thing that I work on with my gang goes out into the world and then finds its way back to my home town,' " he said. "You want to know the story behind it."

Before coming to Burberry, Bailey worked at Donna Karan, and for another great recent fashion revival case, Gucci under Tom Ford. Although he didn't take much from Ford's sexy Cosmo-cover-line aesthetic, Bailey undoubtedly experienced an object lesson in how to design a venerable house away from the brink of irrelevancy.

Like almost every luxury company known to man, Burberry is facing hard times right now because of the economic crisis; since last fall, the company has laid off employees, closed factories, and still saw a 2008 loss of $8 million. (Perhaps partly because, as Collins notes, the company moved into expensive new purpose-built headquarters in London last November.) Nonetheless, Burberry has fared well enough since listing on the London Stock Exchange in 2004. Today, the company made the news when it was forecast to crack the FTSE 100 by the end of this week. With the news that Jaeger-reviver Harold Tillman is buying the fusty, bankrupt British classic outerwear label Aquascutum — with plans for a grand shake-up in place, according to British Vogue — it's clear that there are plenty of others seeking to meet the same challenges Burberry faced so recently.

Check Mate: Burberry's Working-Class Hero [New Yorker]
Harold Tillman Acquires Acquascutum [Vogue UK]
Burberry To Check In To FTSE 100 [FT]
Thinking About Buying Burberry? [Finally Woken]

• Posh and Becks are in an underwear ad, together! David seems to be deep in thought, perhaps pondering the wisdom of letting Armani give him hair that belongs on a Lego newscaster. Narrate Victoria's inner monologue in the comments! [Telegraph]

• Keira Knightley is still the face of Coco Mademoiselle. She gives great sexyface in the new ad. [Sassybella]
• Two designers you have never heard of are looking forward to seeing Brüno when it opens on July 10. [AP]
• Kanye's Louis Vuitton's sneakers — which came into stores very suddenly yesterday, with no pre-announced release date to build the excitement — have already sold out. How come? Sneakerheads, Louis Vuitton nerds, and Kanye fans have been on a waiting list for the kicks since January. If you want some of the $840-$1,140 shoes, the Louis Vuitton store will put your name on a "wish list" in case more become available. But don't hold your breath. [The Cut]
• Diane von Furstenberg is accused of polluting the Meatpacking District with her signature scent. Allegedly, the perfume emanating from her W. 14th St. headquarters' ventilation system is overpowering; one passerby called the perfume "putrid, awful . . . something you'd find on a 60-year-old matron." And a receptionist at a nearby eye clinic said patients had complained. [P6]
• Real Housewife Kelly Bensimon has a jewelry line, produced with Mouawad, the same company that does Nicole Richie's House of Harlow 1960. Of her character on her popular reality show, she says, "I think that because I'm so down-to-earth they're like, 'Okay we have to pump her up a little bit because otherwise people are not going to believe'...If they want me to be some kind of crazy socialite, I'm not a socialite. I'm a working girl, a single mom." As for the jewelry, which is priced at $32-$336 and is based on pavé geometric designs, Bensimon explains her inspiration thus: "I love Navajo and I love the idea of taking Pocahontas out of the kayak and putting her into the disco." Also, there are snakes in the form of bracelets and rings, which may or may not have something to do with Milton. [W]
• Los Angeles designers really, really wish their fashion week — limping on since the departure of sponsors IMG, Mercedes-Benz, and Smashbox Studios — could join the Big Four. But all the best L.A. designers — Band of Outsiders, Rodarte, Trina Turk, Monique Lhuillier — seem to show in New York. [WSJ]
• Ending the tide of good news for London Fashion week is the withdrawal of Aquascutum. The iconic English label has been put up for sale by its parent company, Japan-based Renown, after a buy-out bid by Aquascutum management was rejected. [WWD]
• Donatella Versace attended an event at the Whitney where children with chronic or life-threatening illnesses drew pictures for her. The sketches chosen by Versace will be featured on limited-edition Versace tote bags, to be sold for $200-$250 via Gilt Groupe this fall. No word on how much the kids will make from their intellectual property. [Style.com]
• This is just too weird. Ed Hardy CEO Hubert Guez owns Michael Jackson's Holmby Hills house and grounds. Jackson was renting the 7-bedroom, 13-bathroom French chateau-style manse for $100,000 a month. Now, maker of tacky Ed Hardy t-shirts Christian Audigier is moving in. [TMZ]
• Now that it has a designer in London-based (but New York-relocating) Marios Schwab, Halston can do things like sign multi-million-dollar distribution deals for its wares. [WWD]
• Meanwhile, Kate Gosselin's clothing project with Healthtex is on hold. [Radaronline]
• Uniqlo's same-store sales rose 6.4% in June. [WWD]
• Polo Ralph Lauren has extended its deal to dress the U.S. Olympic team through the winter games next year and the summer games of 2012. [WSJ]
• To mark its 120th anniversary, the house of Lanvin is releasing a line of limited-edition commemorative items, including hand-painted porcelain figurines of its mother-daughter logo. There'll also be notebooks, music boxes, paper weights, and embroidered t-shirts. No word on prices yet. [WWD]
• LVMH bought a large stake in the organic, sustainably-produced clothing company Edun, so PPR is sponsoring — to the tune of 10 million Euros — a film about the environment. [WSJ]
• A pink wireless mouse with gold accents, made by Juicy Couture, costs $55 at Neiman Marcus. Is it terrible that we would have expected it to be more of a rip-off? [FWD]
• Just released is a new issue of WWWWD, the fashion periodical that feels so real it's got to be fake. This edition is all about men, so expect jokes on bromance, Kris Van Assche, Ed Westwick, and a nice rip on Olivier Zahm for good measure. [WWWWD]

• Rodarte's Laura and Kate Mulleavy scooped up the Women's Wear award at last night's CFDAs. In another surprise, the menswear prize was a tie between Calvin Klein's Italo Zucchelli and Band of Outsiders' Scott Sternberg. [WWD]

• Having lost the women's wear prize to the Mulleavy sisters, and the accessories award to Jack McCullough and Lazaro Hernandez of Proenza Schouler, Marc Jacobs won only the International Award, which had been pre-announced. The consolation of already having a bunch of CFDAs to his name must have nipped any sour grapes in the bud. "I'm the luckiest guy in the world," he said during an emotional acceptance speech. "I have two amazing jobs and I work with the greatest people." Fellow special award winner Michelle Obama, accepted hers via a pre-taped video. [Style.com]
• Michelle Obama's husband, the President, is now considered by other men to be the most stylish man in the world. [Reuters]
• Jacobs, of course, still has a wedding to look forward to. The designer plans to wed his Brazilian fiancé in Provincetown, Massachusetts, but the date is a closely guarded secret. Some Provincetowners were sure the wedding even happened last weekend. [WWD]
• Stop the presses: Dolce & Gabbana are lowering their prices by 10-20%, without hurting quality, simply by eliminating waste from their production chain. This leaves Versace and who else clinging to pre-recession pricing? [WWD]
• Katy Perry, born Katheryn Elizabeth Hudson, has long maintained she wants to start a clothing label. So she's doing her due diligence by having her lawyers threaten an Australian designer named Katie Perry, born Katie Perry. Perry, who has been in business two years and trades under her own name, says lawyers for the pop star, "asked me to give up the trademark, withdraw sale of my clothes, withdraw any advertising and any websites, and sign that I will not in the future use a similar trademark to Katy Perry. I pretty much burst into tears." Smooth move, Hudson. [News.com.au]
• The 25th anniversary of London Fashion Week this September might just be a big enough event that Anna Wintour will have to squeeze it into her schedule. In addition to Matthew Williamson and Burberry confirming plans to show in London for the first time in years, the 17 winners of TopShop's sponsorship for the NewGen line-up have just been confirmed. And they include a raft of exciting up-and-coming names — Mark Fast, Mary Katrantzou, Peter Pilotto — and, uh, Henry Holland. Is Agyness's BFF taking a spot from those who might warrant it, or is Holland honestly so hard up he still can't show under his own steam? [Telegraph]
• The graduate fashion shows in London last weekend were apparently awash with talent. Says the Independent's writer, "Anatomical imagery was another trope used to the same effect, both unnervingly and with a sense of humour. Central St. Martin's graduate Kye showed a sweet knitted jumper decorated with a to-scale representation of the model's digestive system." Funny, where have we seen that before? [Independent]
• Crombie, the moderately priced British suit label, might save Aquascutum from bankruptcy, after all. [WWD]
• The Victoria & Albert museum is having a hard time sourcing clothes for its planned John Galliano retrospective because so many of the garments desired have been worn past the point of museum display quality. That's got to make Galliano feel pretty good. [Fashionista]
• In further evidence of British fashion supremacy, Stephen Jones has made Jasmine Guinness an absolutely superb, breathtaking hat. It looks like two sundials fighting, beautifully. [Telegraph]
• Gisele's May cover of Vanity Fair was the mag's worst-selling issue on the newsstand in almost two years. The Brazilian supermodel's April cover of Harper's Bazaar was its worst-seller since Drew Barrymore made the cover last November. While I personally don't want to read about Gisele in Vanity Fair any more than I do Paris Hilton, this isn't exactly a ringing endorsement of model covers for fashion magazines. [NY Observer]
• Jessica Simpson's swimwear, hitting stores this December, will retail at $15.50-$25 for tops and bottoms, and up to $58 for cover-ups. [WWD]
• Animal-rights activism has hurt the fur trade significantly in the U.S. and Western Europe — but emerging markets, like China and Russia, have picked up the slack in sales. The industry as a whole still had revenues of nearly $12 billion in 2004. 85% of the world's fur currently comes from farms, not wild trapping, which might be considered progress, depending on your position. [SciAm]
• Executive Vice President of Prada Carlo Mazzi confirmed the Financial Times' anonymously sourced story that the company was in negotiations to restructure its debt. "It is true. It's the normal activity of the company, the normal rescheduling of finance," said Mazzi. Prada has a total debt of around 1.1 billion Euros, but the amount under discussion is $483.9 million owed by the holding company to two main banks, and set to mature this summer. Prada would like an extra year or two with the money. [Reuters]
• The re-opened auction for the bankrupt Filene's Basement chain was won by a joint bid from Syms, the New Jersey-based discount chain, and Vornado Realty, the landlord of Filene's flagship in Boston Crossing. Syms/Vornado's $62.4 million offer was accepted even though opponents Crown realty and the Men's Wearhouse bid $64.9 million, because Syms/Vornado's bid included more Filene's stores. [WWD]
• New Balance is planning a marketing campaign touting its domestic manufacturing. A quarter of its shoes are either made or assembled in the U.S. [AdAge]

• British Marie Claire cover star Brüno gave the magazine a scintillating interview. On Naomi Campbell,: "She's amazing — twenty years in ze business und all ze pressure und fame hasn't changed her a bit — she's remained a total bitch."

• In a fashion A-Z guide of his own invention, which Marie Claire ran with a disclaimer, he says:
• "A is for Austria, ze most amazing place in Europe. Ve're all proud of our country und are raised to try and achieve ze Austrian dream - find a job, get a dungeon und raise a family in it."
• H is for "High-vaisted Jeans. In terms of human tragedy on a mass scale, vy are zese not getting the attention zat Hurricane Katrina did?"
• K is for "Kampf, mein... ze fashion bible written by Austria's black sheep Adolf Hitler. It literally translates as 'My Flamboyance'."
• L is for "Little black child... thanks to Madonna... it's zis season's vardrobe essential."
• S is for "September 11th 2001. Famous, of course, for being ze day on vich Oscar de la Renta reintroduced ze chambray peasant blouse."
• Then, he compared Anna Wintour to "a pre-op trannie." [Marie Claire UK, Daily Mail, Telegraph]

• Breaking: Versace C.E.O. Giancarlo di Risio is said to be stepping down this Friday. Di Risio has been the head of the company since 2004, but lately rumors of a rift with Donatella Versace have spread. Versace continues to struggle to make its wares attractive to consumers during this recession. [NY Times]
• Karl Lagerfeld will be one of the voices of an animated French movie called Totally Spies. He's going to play a bad guy named Fabu. Which we think is Fab! [Reuters]
• Isabel Toledo has already dressed Michelle Obama, but she still wants to take a crack at Bo. "I'd dress him in little booties!" said the designer. [NYDN]
• Funny. She's got no beef with (or, perhaps, no rebuttal for) the coke stuff, but anyone who insinuates Kate Moss might be pregnant better watch it. She'll sue the pants off you. [WWD]
• The will-I, won't-I, could-I-possibly dance comes to an end: Roberto Cavalli will sell a stake in his company. He signed a letter of intent to sell a 30% stake in Roberto Cavalli SpA to Italian private equity fund Clessidra SpA. How much the stake should be worth is something the two parties have until September 30 to determine. So, after months of teasing, this time it's totally going to happen. Except! The letter is non-binding. So our favorite gun-shy Italian could still beat a retreat at the last minute. [WSJ]
• Tracey Ullman says her hosting gig at the Council of Fashion Designers of America Awards on June 15th will largely be an opportunity to explore how further and further derivations of celebrity affect the industry. "You can imagine Oscar de la Renta being shown a picture of Lauren Conrad, and saying, ‘Oh, if only we can get her to hold our purse!' " said Ullman. Then she did a pitch-perfect imitation of Diane von Furstenberg. [NY Times]
• Fashion blogger Susie Bubble may get no love from Pam Hogg, but she still gets to preview Christopher Kane's autumn line for Topshop. "I defy people NOT to find something they like," raves Susie. The collection is apparently 40 pieces, includes shoes and bags, at a price range of approximately £40-£160. The lot hits stores across the chain this September. [Style Bubble]
• Menswear designer Michael Bastian: "The hardest thing is to take something familiar and make it better. The easiest thing is to create something no one has ever seen before. There's a reason no one's ever seen it - because someone tried it, and it didn't work in the real world." [NY Times]
• Perry Ellis is now sponsoring...an IndyCar driver. [Racked]
• Despite the high prices, Thakoon Panichgul's just-launched second line, Thakoon Addition, is apparently doing brisk business. [Style.com]
• It's in with the new and out with the old at Nina Ricci. To mark the departure of designer Olivier Theyskens, the French fashion house will be hosting a multi-season sample mega-sale, where shoes, clothing, and accessories will all move at fire sale prices. Like 40 Euros for a pair of shoes. [WWD]
• Dissatisfied Saks shareholders managed to push through a resolution that will put company directors up for election annually, and require them to win their seats on the board by a simple majority, as opposed to a plurality of votes. Previously, directors had held staggered, 3-year terms. Supporting the plan was the hedge fund P. Schoenfield Asset Management, whose cry for more accountability from the board was apparently supported by such other shareholders as Carlos Slim Helú (who came to prominence in the U.S. when he invested $250 million in the New York Times earlier this year) and Tod's founder Diego Della Valle. [NY Times]
• Meanwhile, Amy Odell over at The Cut takes a moment to remind everyone that fellow troubled luxury retailer Barneys still doesn't have a C.E.O. After more than a year. [The Cut]
• British fashion house Aquascutum just took the first step toward laying off its entire 343-person staff. [Times of London]

• Mango has replaced Penelope Cruz with Scarlett Johansson for its fall campaign. [WWD]
• A gigantic, 16'x24' nude photo of a 26-year-old Carla Bruni reclining in bed is up for auction in Berlin. Just the thing to brighten up any living room. [Daily Mail (NSFW)]

• When they first met, Domenico Dolce and Stefano Gabbana didn't take to each other's looks at all. Says Gabbana: "I thought he was a monster. Seriously, he was such a fashion victim. He looked like a priest, all dressed in black with that white skin and a shaved head. It wasn't very impressive." Says Dolce: "Stefano was very Milanese, with his long hair and Lacoste T-shirt." Then they spent 20 years together as professional and intimate partners, and though each now has a boyfriend, they say they'll be best friends until they die. [Telegraph]
• You can vote for one of 100 American fashion designers, or nominate one not already on the list, in the Council of Fashion Designers of America's newly introduced Popular Vote award. Cast as many votes online as you like, and register to win two tickets to a Spring/Summer fashion show in New York yourself, until June 9. [WWD]
• Roberto Cavalli just can't decide whether or not to sell a stake in his company. Lately, he thinks not. Translation: In the current market, nobody could offer him a price he'd accept? [WWD]
• Critical Shopper Mike Albo does the Tommy Hilfiger store in the West Village: "The male form was dressed in flower printed pants, a green polo and dark blue blazer. 'See? Jonathan would so wear that!' said one woman to another. Minutes later, a young man in white sunglasses stopped suddenly, clutched his faux-hawked friend and motioned to the window as if it were a large landscape painting. 'This. Is the moment. I am wanting,' he said." Funny. I walked by that display with a guy friend, elbowed him once the window had revealed its full grandma-wallpaper horror, and hissed Those pants! We both laughed. [NY Times]
• Forever 21 has made an offer of $17.7 million for 17 stores from the bankrupt Gottschalks chain. [WWD]
• Meanwhile, the jury in the Forever 21/Trovata copyright case — Trovata alleges that the fast fashion chain copied six of its shirts — told the judge it was deadlocked, with one juror suspected of misconduct by the others. The jury will begin deliberating again on Friday. [WWD]
• Lily Cole's first major film — The Imaginarium of Doctor Parnassus, directed by Terry Gilliam — débuted at Cannes and has been roundly panned by critics. They say that the effort, which was also Heath Ledger's last movie, and features Johnny Depp, Jude Law, and Colin Farrell as replacement actors, is a basically a mess. But Cole's performance, as 16-year-old Valentina, is being hailed by critics from such publications as Variety and the Times of London, which gave the movie only two stars but said the Cole "is mesmerizing as the teenage siren, Valentina. It's her tangos with the various [men] that keep us focused on the romance." [Fashionologie]
• Christian Audigier will show at the Las Vegas fashion trade mega-show Magic this season. [WWD]
• Levi Strauss & Company supports gay marriage. Not only did company lawyers file an amicus curiae brief with the California Supreme Court against upholding Proposition 8 last year, but the company sponsors programming on the Logo network, and now 20 of the company's stores in four major cities — New York, Los Angeles, Chicago and San Francisco — will incorporate white knots into its window displays. White knots are a symbol of marriage equality. Which only leads one to wonder: why just 20 stores in a handful of urban centers? Wouldn't it be something if the Levi's shop at, say, First Colony mall in Houston, was decked out with white knots? [NY Times]
• Hong Kong-based YGM Trading Ltd. confirmed yesterday that it is in negotiations to buy Aquascutum, the British fashion house. Renown, the label's Japanese owners, last week rejected an 11th-hour buyout bid from CEO Kim Winser, who subsequently resigned. [WWD]
• Burberry throws open its doors in Manhattan, and switches on its new neon sign, on Thursday. Or, if you're Mike Bloomberg, "Burberry Day." [WWD]

• Hilary Rhoda: Estée Lauder spokesmodel with a thing for drugstore makeup. A woman after our own hearts. [Daily Beast]
• In other news from model-land, Adriana Lima might be pregnant. [NYDN]
• Also said to be expecting: Gisele Bundchen. [NYDN]
• And sources say Kate Moss could be birthing a "novel." [Sun]

• Givenchy's Fall/Winter campaign, shot this time by Mert Alas and Marcus Piggott after nine seasons in the hands of Inez van Lamsweerde and Vinoodh Matadin, features newcomer model Ranya Mordanova and her distinctive bowl cut. [WWD]
• Stefan Persson, the Swedish owner of H&M, is in the final stages of a $40 million deal to buy an entire village in Britain. Linkenholt, its manor estate, cricket grounds, town hall, forest, surrounding farm land, and all 21 current residents' homes, will become Persson's. Curiously, the neighboring town of Andover was the site, in 994, of the confirmation of Viking King Olaf Tryggvason, who, in following the religious ceremony and the receipt of other gifts, promised King Ethelred the Unready that he would stop raiding England. (The Viking king was technically Norwegian, not Swedish, but it's still an odd coincidence.) [UPI]
• Another country estate, this one in Scotland, with a fashion connection, is to be restored by its owner. Rundown Rosehall House, which was decorated by Coco Chanel in the 1920s, is going to be turned into a luxury country club under a £3 million renovation plan. [Daily Express]
• At Dior's party for Marion Cotillard at Cannes, Alex de Betak, who produces shows for the major houses, revealed that he's curating an exhibition dedicated to fashion shows that will unfurl in 3-D at the NRW Forum in Dusseldorf in July. Expect references to the now in-again late 80s/early 90s: "There are shows that made a big impression on me before I even started out, like the Thierry Mugler with the motorbike and George Michael or Gaultier's shows at the Villette where girls were coming out of the floor. Those were so memorable." [WWD]
• Cartier filed and withdrew a lawsuit against Apple in the same day. The jewelry house alleged that two iPhone applications infringed on its trademark Tank watches; Apple removed the apps from its online store. [WSJ]
• John Duerden, the new CEO of Crocs, a company which was supposed to be bankrupt already after losing $22.4 million in the first quarter of this year alone, thinks the company can be saved with aggressive cost-cutting and a thorough pruning of its inventory. [WWD]
• The rejected Aquascutum buyout may have been the company's last chance for survival. Former chief executive Kim Winser, who transformed Pringle into a fashion brand before taking over Aquascutum three years ago, had wanted to buy the venerable English house from its current Japanese owners, Renown, which is looking to spin off the brand as part of company-wide restructuring. Now, 400 jobs and the company's pension obligations are in jeopardy. [FT]
• Fellow iconic British label Burberry Prorsum will show in London, not Milan, this September, to mark the 25th anniversary of London Fashion Week and the British Fashion Council. [WWD]
• Rumors of a rift between Donatella Versace, creative director, and Giancarlo di Risio, chief executive, over Versace's falling fortunes and recession strategy have been denied "unanimously and categorically" by the company board. Di Risio was said to be on the point of leaving the company. Versace has so far refused to adapt much to the new patterns of consumer spending, emphatically not lowering its prices. The company believes that discounting would harm its luxury brand identity in the long term; sales have plummeted, even relative to the overall troubled high-end fashion market, with revenue falling 13.4% in the first quarter of 2009. [FT]
• Saks's CEO has pledged to offer more low-priced items following a 27% decline in sales in the first quarter. Lanvin, meanwhile, has just announced that it made $9.9 million in profits during 2008, a year for which sales grew 29%. [WWD]
• Nordstrom's prices are already an average of 10% lower than they were one year ago. [WWD]
• For his part, John Varvatos has one question he'd like to ask God, assuming s/he exists: "When is the economy going to turn around?" [The Fashion Informer]
• Sergio Rossi has a new president and CEO: Christophe Mélard. [WWD]
• Guthy Renker Australia, which, there as here, sells skincare products, including Proactiv and Principal Secret, via infomercial, lost AU$15 million last year. The American parent company has had to guarantee its debts. [News.com.au]
• Ittierre, the troubled Italian fashion company that Roberto Cavalli blamed for the cancellation of his Fall/Winter Just Cavalli show this February, has renewed its licensing deal not only with Cavalli, but with C'N'C, Costume National's diffusion brand. [WWD]

• Funny, this picture of Amy Winehouse looking "healthy and stylish" still looks off. British label PPQ is bringing the troubled singer's long-rumored fashion line to fruition — if you count PPQ "providing all materials and doing the design," as anything like having your own collection. [This is London]

• Here are about 500 words on how Michelle Obama sometimes lets the press know what she is wearing, and sometimes doesn't. [WWD]
• Designers at Sao Paulo Fashion Week have agreed to cast a minimum 10% quota of models of African or indigenous South American descent. Last year, only 2.3% of the models — 8 girls out of 344 — were non-white. The quota will be enforced by a hefty $120,000 fine. [BBC]
• In more news from the annals of New York real estate envy, Sally Singer, fashion news and features editor of American Vogue, lives in an eclectic apartment in the Chelsea Hotel. [The Selby]
• Pat McGrath, one of the sweetest and most talented makeup artists around, was in New York to publicize Dolce & Gabbana's new makeup line, which she helped develop. What McGrath would like most, however, would be the fountain of youth in a pill, or her own, namesake line, like François Nars, Laura Mercier, and Bobbi Brown. One of those things just might come true, in a just world. [NY Times]
• Since Gisele and Tom got married and became 78% more boring, voilà: your new model/quarterback couple is Hilary Rhoda and Mark Sanchez of the Jets. [P6]
• Complicated modern woman Miuccia Prada: "If you compare with philosophy, [fashion] is frivolous, but frivolity may be something good, something that is part of our lives, so I don't dislike it and what I like is the mix, that in your life you can have serious things, [and] more frivolous ones...Beauty is not something that is contrary; it is the right of everybody." [CNN]
• Thierry Mugler earned a kind of fashion comeback when Beyoncé chose him to design the costumes for her current world tour. And why not? Cinched waists, severely cut skirts, and padded shoulders are everywhere now. While Mugler has no plans to re-start his label, which he had already sold to Clarins long before he quit designing in 2000, this profile explains just how a ballet dancer from Strasbourg came to fashion prominence, via driving a van around Afghanistan and living in the Haight-Ashbury in the late 60s. Interesting start for a man who's made all his money from perfume since 1992. [Telegraph]
• "I don't like most perfumes," says Nicole Miller. Which is why she had to make another one of her own! Perfectly logical really. [WWD]
• And Armani, too, has a new perfume. His scent pays tribute to his muses. [WWD]
• How does El Museo Del Barrio in New York raise funds? Why, by getting Isabel and Ruben Toledo to tutor students from Spanish Harlem in art, and then auctioning their work — "portraits of Latin icons like Salvador Dalí and Christina Aguilera," reports Style.com. Also, by throwing a kick-ass party where Gloria Estefan took the stage. [Style.com]
• Burberry, which moved into the space vacated by New York magazine on Madison Avenue, will turn on its big neon sign next Thursday. Designer Christopher Bailey and CEO Angela Ahrendts will fly in from London for the vernissage. Neon signs of this type aren't normally permitted in that part of Midtown, but because of New York's iconic sign, now dismantled, Burberry has a rare opportunity to grandfather its own in. [HintMag]
• Oh, how cute. The Daily Mail have an anonymous fashion mole. Today, s/he reveals that — gasp — models aren't paid very much (but do get to meet a lot of the rich menz, which we of course totally love, since we're all privileged alphas doing this to snag hubbies anyway) and are often required to change their names. For practical reasons, such as our agencies not wanting four "Jennifers" on their books. Shocking. [Daily Mail]
• Aeropostale's profit for the first quarter grew a whopping 81% on last year. Sales were up 21%, and same-store sales jumped by 11%. [The Street]
• First quarterly profits at Gap Inc. dropped by 14%. [WSJ]
• Aquascutum's chief executive Kim Winser has resigned after the rejection of her bid to buy out the company. [WWD]
• Designer denim sales are one thing that is not going soft in the current economic climate — high-end jeans sales grew by 2.3% in the quarter just ended. [LA Times]
• Brooks Brothers luggage: launching just in time to take to Southampton for the opening of the summer place. What a relief! [WWD]
• Linda Morand, who runs this website — probably the best compendium of 60s fashion magazines out there, and the members who scan and post to it care about identifying models to boot — is to be one of the producers of a two-hour television tribute to the supermodels of the last six decades. The idea is to make it an annual event, and impanel judges of industry prominence to induct models into it. I can't lie; I would probably watch this. Especially if it turns out better than the Vogue/VH1 Fashion Awards. God knows I've happily killed far more than two hours on MiniMadMod60s. [PR Newswire]

• Deets on the Diane von Furstenberg comic book! "With 'Be the Wonder Woman You Can Be, Featuring the Adventures of Diva, Viva & Fifa,' the new comic book she authored, she doesn’t just turn herself into a bonafide superheroine, but offers inspiring tales about women and the life-empowering choices they face — all with illustrations by artist Konstantin Kakanias." Plus, it's got the stamp of approval from real life WW's Gloria Steinem and Lynda Carter. We're sure the 13-year-old boys are already lined up! [WWD]
• Despite repeated evidence that she should never talk ever, Kate Moss is appearing on a new style TV show. [Fashionista]
• Kate Winslet is not, repeat, not, playing Vivienne Westwood. [People]
• In bad news for the environment and boring news for the rest of us, model Jessica Stam gets her pilot's license. Or talks about getting one. [Fashionista]

• Heidi Klum obviously hates Kenley. "We don’t change their words. What they say is what they say. So she was the way you see her. She was laughing at people at times, she would talk back. And it is a very hard thing for these designers to be on the runway and show themselves to everyone, but this is what you sign up for. You have to take the criticism. And I don’t think she could handle that very well. But she is a good designer." [LA Times]
• Gwyneth Paltrow sells hand-me-downs for charity. We're sure you can read all about it on her dumb blog. [ElleUK]
• Santino Rice has a reality show in the works. We very much doubt it will be "bigger than Project Runway” but whatevs! [Fashion Week Daily]
• This is cool: the Metropolitan Museum's entire costume institute collection is now online. [WWD]
• Banana Republic forces the Paul Taylor Dance Company out of its longtime home. Hey, Paul Taylor, people shouldn't have to walk a full three blocks to buy chinos! Stop being so selfish! [NY Times]
• Denim-distressing is a full-time job. [BoingBoing]
• Mel B's underwear ad. It's her, in underwear. [The Mirror]
• The consensus: Paris Fashion Week was the best of the bunch. But buyers are still cutting way back. [WWD]
• IMG — which handles all the, um, real fashion weeks — is no longer repping LA's. [NY Post]
• England's street-style program, The Clothes Show, bans super-skinny guys in oder to discourage "manorexia." (Interestingly, when my brother was in London, he was asked to appear on this. Presumably before this rule went into effect.) [Daily Mail]
• "A model will now be assessed if he is too thin by looking at his body mass index, with any model below 19 being classed underweight.Those with 26 and 28 inch waists will also be classed as the male equivalent of a female size zero and will not be allowed to take part." Suck it, Charlie Stein! [Telegraph]
• French It girl Lou Doillon is opening a store. She says vaguely, "We’ll have a mix of fashion, literature, modern and old, with more of an English than French influence, and not conventional." [ElleUK]
• Anya Hindmarch has hit Target. [Sonia Rykiel show sucked. "'The invitations promised everyone cab rides home,' said one of the 800 guests. But when it was time to head back to the City of Light, our reveler was shocked to find the meter in her cab 'had been running for an hour . . . All the cabs showed up an hour before guests left and started running their meters,' said our snitch. 'Nobody told us we would be paying for cabs, but we had to cough up over 75 euros to get back to the city. There was no other way to get home.'" [NY Post]
• Reshuffling at obscurely grossly-named Aquascutum. [VogueUK]

• Between expanding his "empire," hosting Mad Men parties, judging Project Runway, and, presumably, tanning, Michael Kors is guesting on Gossip Girl. "I love the clothes, everyone is good-looking, the plot line is a riot," Kors says. "I love the show. They called and said, 'You are very Gossip Girl.' I thought, 'Finally, I am a teenager.'" Question: When does this guy have time to actually design? [WWD]
• Perennial fashion critic Mr. Blackwell hospitalized! [AP]
• Just try and get rid of Heatherette! Rumors to the contrary, the glitzy design duo ain't going anywhere. [The Cut]
• NYC Boutique Opening Ceremony staying open for a marathon 72 hours. Cause that's what Olympic athletes would want them to do. [New York Times]

• July was a rough one for retailers; even Wal-Mart tanked. [WWD]
• Tyra/Michelle may have a lock on Bazaar, but Cindy McCain's got mag connections too, albeit crummy ones: "News of Tyra Banks' homage to Michelle Obama in the September issue of Harper's Bazaar broke Tuesday, but that didn't stop Cindy McCain from stopping by the Hearst Tower that afternoon to have lunch with Hearst Magazines president Cathie Black, Cosmopolitan's Kate White, Joanna Coles of Marie Claire and Rosemary Ellis of Good Housekeeping. During the lunch, McCain's daughter, Bridget, sent her mother a picture via BlackBerry of a new dress, seeking approval before leaving the house. The potential first lady approved." [WWD]
• The battle 0f the vibrating mascaras! [New York Times]
• The "work to flirt" dress: slutty for both day and evening! [Telegraph]
• Tara Subkoff capitalizes on the perennial power of faux lesbianism to sell clothes. Also, looks silly in today's GBU. [The Cut]
• The Nike equestrian boot is controversial. "One rider opined on a Web site that it looks like "the stripper boot of the horse world." U.S. Olympic rider Gina Miles wonders if wearing a swoosh might lead to lower scores in a sport that prides itself on centuries-old traditions. And Nike archrival Adidas, which is also creating new shoes for the Games, said no to riding boots. "We didn't feel we could come in with some meaningful innovation," says James Carnes, Adidas' creative director." [Business Week]
• More immediate, community-fostering webzines giving fashion mags a run for their big money. [New York Times]
• Behind-the-scenes vid of Nelly for Sean John undies. NSFW, obvs. [The Life Files]
• So that's why he looks like a shorn lamb: Justin Timberlake cuts his own hair. "I don’t require hair or nail appointments. I actually cut my own hair — that’s why it’s all the same length." [The Sun]
• Nine companies fined for non-disclosure of "inappropriate drawstrings" on children's clothing. [CNN]
• Is Wilhelmina modeling agency going public? [New YorkTimes]
• New fashion director appointed to Out mag. Grant Woolhead "is joining Out, recently acquired by Regent Media, as it publishes its September fashion issue. The issue, due to hit Aug. 12, features Neil Patrick Harris on the cover and has188 ad pages, up from 172 last year, according to Aaron Hicklin, Out's editor in chief." [WWD]
• Ancient lensman Bill Cunningham on summer scarves. [New York Times]
• File under: we should all have such troubles. The agony of care labels on expensive clothes. [The Cut]
• Teen retailers, including - if you can believe it - HotTopic - are feeling the pinch. [Wall Street Journal]
• Somehow grossly-named luxury retailer Aquascutum expanding. Prices are very reasonable. "The Aquascutum London line will feature blouses, wool skirts, and silk graphic dresses with pricing around $780. The vintage collection will include designs inspired by Aquascutum’s archives, such as a hot pink wool swing coat priced at $3,940." [Fabsugar]
• Yuck. Thanks to the Olsen Twins (and yeah yeah I know they don't wanna be called that), "glossy leggings" are a must for fall. [ElleUK]
• Paging summer '03! Band-Aids as "fashion accessories." [New York Times]
• Protect your investment: "A perk that comes with the purchase of a pricey status handbag is that most makers will fix broken straps and zippers, missing rivets and torn linings — often free of charge, if the fixes are simple." [Wall Street Journal]
• "Christian Francis Roth is back. A fashion darling of the early Nineties, Roth is trying to make his mark again with a contemporary spring collection called Francis by Christian Francis Roth, inspired by high school cliques." It's apparently the clique who wore really, really, really ugly clothes. [WWD]

• Jude Law-ex Sadie Frost's company, Frost-French, has been accused of firing a sales associate based on her race. The highly-experienced Aba Yankah was hired over the phone, but when she showed up for work, she claims the store's manager was cold, subjected her to demeaning tasks and then summarily fired her without justification. While a tribunal has found that Yankah did not prove outright racism, they have judged that the company's explanation to be inadequate and compensated the plaintiff for damages and lost income to the tune of £5,000 ($9,800). [Daily Mail]
• Vogue Italia pictures are up!! [NB: NSFW][Fashionista]
• "An aging British model" was busted for shaving eight years off her age to get work. Apparently changing your birth certificate qualifies as tampering with official documents. [UPI]
• Kanye West steals thunder by sporting his own line in the front row of fashion week. Apparently the Milan fixture "was kicking it in the front row at Louis Vuitton, kitted out in a teal T-shirt, khakis and a denim jacket accessorized with a Michael Jackson button and a chunky red Lego heart. What appeared to be a silk LV scarf billowed from his back pocket." [Los Angeles Times]
• By the by...Project Runway is casting. [SeenOn]

• Armani gets the French Legion of Honor. [VogueUK]
• Recessionistas take note! Flailing economy's silver lining? "Aggressive sales." [New York Times]
• The guns of august: lingerie trade show battles. [WWD]
• Recessionistas, mourn: Steve & Barry's collapse will likely imperil SJP's "Bitten" line. [AdAge]
• Viktor and Rolf to do "haute" eyelash line for Shu Uemura. "The three lash designs are Wing, which we think looks like paperclips! (pictured), Rhombus, which are gold, inspired by the diamond pattern on jesters outfits and Swirl, a set of super long lashes, which are the most simple of the three."[ElleUK]
• New "good health certificates" are totally freaking out models, says one agency rep. She claims that the initiative, designed to prevent dangerous thinness in the industry, are just an added stress during London fashion week. "I think they (the certificates) are crazy — not a good idea," Doukas said. "It will make some of the girls even more paranoid and freaked out about the weight thing, and they won't come to the U.K. market, they simply won't come to London Fashion Week." [UPI]
• Pop Magazine editor Katie Grand is, apparently, "an icon of cool." Best part of the interview? "When I met Grand she'd just been to New York for a POP shoot with the art photographer Ryan McGinley and model Agyness Deyn. She'd never worked with McGinley but he said he'd like to photograph Agyness, whom of course Grand knew, and Grand suggested they should do some nudes, because Agyness had never done a nude shoot, and McGinley agreed. 'And then a week later he sent me this reference photograph of kids falling off a fire escape - it was from the 1950s I think - and said he'd really like to have her falling. And naked. So we ended up with two stunt men and Agyness jumping naked from five stories onto a huge huge crash mat. It was incredible." [Guardian]
• Stealing hats from beggars? All in a day's work for a fashion photographer. [Telegraph]
• Mario Testino's diaries are somewhat less exciting. [Independent]
• "In one shot, the woman - dressed in clinging black dress and spike-heeled Manolos - lies seductively across the man's lap. Elsewhere, she is captured in executive-style sharp tailoring in an office overlooking St Paul's, while he is pictured straddling an MV Agusta F4 - the "Ferrari of motorcycles" - in a chic trench." The new Aquascutum campaign. [Telegraph]
• Record metal prices challenge jewelers. [WWD]
• I've always hated purple; feels either new-agey creative or Lisa Frank. Must be because I fear "the ultimate fashion challenge." [Independent]
• That $60 V-neck you got at Uniqlo? Probably at the expense of some Mongolian farmer being undercut by cheap Chinese cashmere. [Reuters]
• Theory's new accessory line inspired by Hair My brother would so do the "loser" cough right now. [Los Angeles Times]
• For fall, everyone and their mother "passionate about legwear." [WWD]
• I guess we were about due for another go-round: cherries are a trend again! [VogueUK]