Are Guys With Deodorant Clumps Dumb Weirdos?

To promote the antiperspirant Ever Clear, Old Spice has invented a new aesthetic concern for men: having visible clumps of deodorant in your armpit. The "residue is evil" campaign says this makes guys "stupid" or a "weirdo." [N.Y. Times] » 8/17/09 11:20am 8/17/09 11:20am

What Sweat Says About Men, Women & Marketing

New studies suggest that women can tell when a man is sexually aroused from his sweat, but apparently no one wants to know, as "clinical strength" antiperspirants have proven a huge hit for deodorant makers. » 2/17/09 9:30am 2/17/09 9:30am