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New York, 2:30 AM
Wed Nov 25
57 posts in the last 24 hours

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  • posts about #alcoholadvertising more →

    Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site

    Bacardi Ad Uses Misogyny To Sell Alcohol To Women
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    Dsmvwl  Admin  Promote to frontpage Approve user Ban user ×
    Image of HereComesMyBaby HereComesMyBaby
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    Aaaaah it's so befitting for an Israeli company to make this ad. SEE WHAT I HAVE TO DEAL WITH EVERY DAY?


    There's this beer commercial on all the time now for Goldstar (this Israeli beer) where a bunch of men are sitting at a bar watching women's soccer, and the soccer player starts crying while all her teammates comfort her. Then the narrator says "be a man, drink Goldstar."


    Fuuuuuuck.

     Reply
    HereComesMyBaby was starred HereComesMyBaby was unstarred
    Image of bonniegrrl bonniegrrl
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    Even though it "from Israel in a 2008 campaign" the thing is ALL PR -- international and national -- must go through some sort of approval process, and I imagine someone here in the States still signed off on it.
     Reply
    bonniegrrl was starred bonniegrrl was unstarred
    Image of mark duffy mark duffy
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    The reason the campaign resurfaced last Friday is because the agency (McCann Digital in Tel Aviv) was entering it in this week's Cannes Advertising Festival to try to win a pathetic award.
     Reply
    mark duffy was starred mark duffy was unstarred
    Image of DangerMouse DangerMouse
    06/22/09

    @mark duffy: If it's an award for being pathetic, I get it. Otherwise, no.
     Reply
    DangerMouse was starred DangerMouse was unstarred
    Image of Maulleigh Maulleigh
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    Reminds me of a good quote; I don't know who originally wrote it.


    "Success has many fathers, but failure is an orphan."


    If this campaign had been really popular, Bacardi'd be claimin' it.


    Whatever.

     Reply
    Maulleigh was starred Maulleigh was unstarred
    Image of brinkswomanship brinkswomanship
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    There are definitely Breezers sold in Australia, which is why I brought this ridiculous farce to the attention of all my friends back there - they were suitably appalled.
     Reply
    brinkswomanship was starred brinkswomanship was unstarred
    Image of deitybox deitybox
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    Weird, I live in Israel and I've never seen this. I think I'd remember.
     Reply
    deitybox was starred deitybox was unstarred
    Image of SylvanSylph SylvanSylph
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    Did we accomplish something? Yay!


    Hopefully Bacardi and other companies take note next time they think about creating a campaign like this.

     Reply
    SylvanSylph was starred SylvanSylph was unstarred
    Image of quatrevingtquatre quatrevingtquatre
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    1. I am 99.9% sure I've had a Bacardi Breezer stateside.
    2. The saddest part of this ad is that I know people who have "ugly friends" for the express purpose of making themselves look hotter.
     Reply
    quatrevingtquatre was starred quatrevingtquatre was unstarred
    Image of Majrhoulihan Majrhoulihan
    06/22/09

    @thatonegirlsays: My father accuses me of this all the time. It is not true--but it makes me feel terrible.
     Reply
    Majrhoulihan was starred Majrhoulihan was unstarred
    Image of supremecourtjester supremecourtjester
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    Too Bad! It would be awesome to hear my favorite calypso song ("If You Want to Be Happy For the Rest of Your Life Never Make A Ptretty Woman Your Wife)--Youtube clip here

    all summer.
     Reply
    supremecourtjester was starred supremecourtjester was unstarred
    Image of VirginiaDentata VirginiaDentata
    06/22/09

    @supremecourtjester: Did you watch this before posting it? Cause, damn. I'm not sure a two minute clip of things like Rosie O'Donell's face shopped onto men's bodies and other "funny" pictures of "ugly" women are appreciated here.

    Did you get lost on the way to Fark?
     Reply
    VirginiaDentata was starred VirginiaDentata was unstarred
    Image of kapoosta kapoosta
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    Good job, Jezebel! This sure beats Cockbib Guy's response, right? I'm still not going to drink their gross beverage though.
     Reply
    kapoosta was starred kapoosta was unstarred
    Image of rhymeswithfeather rhymeswithfeather
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    CW/AD were women, but the COO + CD -- who, in all likelihood came up with the campaign -- were men. CWs and ADs often just come up with the execution (visual and tagline) and don't have a lot of say in the overall campaign direction.
     Reply
    rhymeswithfeather was starred rhymeswithfeather was unstarred
    Image of rhymeswithfeather rhymeswithfeather
    06/22/09

    @heatherwritesstuff: D'oh! CCO, not COO.
     Reply
    rhymeswithfeather was starred rhymeswithfeather was unstarred
    Image of perfidia perfidia
    06/22/09

    @heatherwritesstuff: On the other hand, the art director probably found the stock photos selected as "ugly"...


    This model's photos are on iStockPhoto, which means it's likely she (and her photographer) has no idea where her image is being used.


    [www.istockphoto.com]]%22%2C%22size%22%3A%22Vector+Image%22%2C%22priceOption%22%3A%22All%22}%2C{%22type%22%3A%22Flash%22%2C%22size%22%3A%22Flash+Document%22%2C%22priceOption%22%3A%22All%22}%2C{%22type%22%3A%22Standard+Audio%22%2C%22size%22%3A%22All%22%2C%22priceOption%22%3A%221%22}%2C{%22type%22%3A%22Pump+Audio%22%2C%22size%22%3A%22All%22%2C%22priceOption%22%3A%221%22}%2C{%22type%22%3A%22Video%22%2C%22size%22%3A%22All%22%2C%22priceOption%22%3A1}]&showPeople=&printAvailable=&exclusiveArtists=&extendedLicense=&collectionPayAsYouGo=1&collectionSubscription=1&taxonomy=&illustrationLimit=Exactly&flashLimit=Exactly&showDeactivatedFiles=0&membername=&userID=734817&lightboxID=&downloaderID=&approverID=&clearanceBin=0&color=&copySpace={%22Tolerance%22%3A1%2C%22Matrix%22%3A[]}&orientation=7&minWidth=0&minHeight=0&showTitle=&showContributor=&showFileNumber=1&showDownload=1&enableLoupe=1&order=Best+match&perPage=&tempo=&audioKey=&timeSignature1=&timeSignature2=&bestmatchmix=60&within=1

     Reply
    perfidia was starred perfidia was unstarred
    Image of perfidia perfidia
    06/22/09

    @perfidia: Argh! Sorry about that crazy looking link! Try this...

    [www.istockphoto.com]
     Reply
    perfidia was starred perfidia was unstarred
    Image of rhymeswithfeather rhymeswithfeather
    06/22/09

    @perfidia: That's sad. My BFF works for iStock's corporate office and has tried to convince me to model for a few of the contributor's shoots. I always say no because you never know where your face will end up.
     Reply
    rhymeswithfeather was starred rhymeswithfeather was unstarred
    Image of BellaTricks BellaTricks
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    Better late than never.
     Reply
    BellaTricks was starred BellaTricks was unstarred
    Image of morninggloria morninggloria
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    Now, I'd like them to apologize for all of the irresponsible things I did in college after going on yet another Bacardi Razz and 7-Up bender.
     Reply
    morninggloria was starred morninggloria was unstarred
    Image of suck_it_monkeys suck_it_monkeys
    06/22/09

    @morninggloria: I'd like in on that. I would also appreciate an apology from the people who make Zima, and the people who make Jolly Ranchers, because making my own "flavored" Zimas in college in the late 90s lead to COUNTLESS shocking and immoral shenanigans.


    Actually now that I think about it, maybe we weren't even drunk, maybe we just had extreme sugar highs?

     Reply
    suck_it_monkeys was starred suck_it_monkeys was unstarred
    Image of shorty63136 shorty63136
    06/22/09

    @morninggloria: Oh damn, I forgot about Bacardi Razz.


    I was inappropriate on Bacardi O3. Drank a whole 6-pack and then shenanigans and debauchery ensued.

     Reply
    shorty63136 was starred shorty63136 was unstarred
    Image of Tu-lip Tu-lip
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    It's all really nice but it'll keep me far from Bacardis for a long-long time.


    I would like to see how the people who created the campaign look like. Yes, I am spiteful.

     Reply
    Tu-lip was starred Tu-lip was unstarred
    Image of rhymeswithfeather rhymeswithfeather
    06/22/09

    @Tu-lip: Hahaha. The site with the creds has a helpful little "Fine this person on Facebook" link and it took all my willpower not to do so, out of morbid/asshole curiosity.
     Reply
    rhymeswithfeather was starred rhymeswithfeather was unstarred
    Image of hortense hortense
    06/22/09

    In reply to Bacardi Apologizes, Takes Down Awful "Get An Ugly Girlfriend" Site
    Even though Bacardi Breezer is not sold or distributed in the United States


    Really?

     Reply
    hortense was starred hortense was unstarred
    Image of SomeAuthorGirl SomeAuthorGirl
    06/22/09

    @hortense: Regardless, national borders are soooooo relevant in the internet era.
     Reply
    SomeAuthorGirl was starred SomeAuthorGirl was unstarred
    Image of rhymeswithfeather rhymeswithfeather
    06/22/09

    @hortense: Is that in any way true?! If so, as a Canadian, I'm twice as embarrassed that our 18-year-olds guzzle that shit. I was intent on blaming American liquor corps.
     Reply
    rhymeswithfeather was starred rhymeswithfeather was unstarred
    Image of Sev Sev
    06/22/09

    @heatherwritesstuff: The only place I ever found the Bacardi Breezer was in the UK. And I've done a lot of "research" on drinking here in the US.
     Reply
    Sev was starred Sev was unstarred
    Image of Majrhoulihan Majrhoulihan
    06/22/09

    @Sev: They're big in the UK. I don't know about here. When I was in high school I drank a lot of Bud Light and Mike's Hard Lemonade. I don't remember seeing those around.
     Reply
    Majrhoulihan was starred Majrhoulihan was unstarred
    Image of CherriSpryte CherriSpryte
    06/22/09

    @hortense: I'm pretty sure they're not. I remember looking for them pretty hard in the States after I got hooked on them in Poland one summer.
     Reply
    CherriSpryte was starred CherriSpryte was unstarred
    Image of Samanthrax Samanthrax
    06/22/09

    @hortense: Wikipedia says they are sold in the US, and Wikipedia is always right.
     Reply
    Samanthrax was starred Samanthrax was unstarred
    Image of Breamworthy Breamworthy
    06/22/09

    @heatherwritesstuff: Yeah, that stuff is everywhere in southern Ontario. How come we didn't get this awesome ad campaign?
     Reply
    Breamworthy was starred Breamworthy was unstarred
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