Aerie, American Eagle’s lingerie brand, has enjoyed a 20% percent rise in sales over the past year, and company head Jen Foyle says it’s all thanks to their #AerieReal campaign, which features models of varying sizes, all untouched by Photoshop.
Ever since vowing not to retouch their models a couple of years ago, Aerie—American Eagle’s lingerie and loungewear offshoot aimed at younger women—has continued their non-Photoshopping tradition with their #AerieREAL campaign. Their latest ads feature 19-year-old self-proclaimed Wilhelmina “curve model” and “Queen of…
In January, lingerie line Aerie announced that it would no longer photoshop or airbrush its models and nearly one year later, it looks like it's paying off.
Aerie, American Eagle's lingerie brand, has released its new (and well-timed) ad campaign starring unretouched models. Even better, the brand declares that there will be "no more retouching our girls and no more supermodels." Nicely done.
A recent New York Times article about Girls' on-point (rather than glossy and unrealistic) costume design only throws the following into sharp relief:
