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Round 1: Elle
Women's Interest
Royals, The Rich & Marc Jacobs: No Wonder Vogue's Numbers Are Down

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PreposterousHypothesis
06/24/09

In reply to Round 1: Elle
I think InStyle is simply laid out better; I find Elle and Vogue to be almost cluttered. I find it easier to peruse, and it's geared more toward the "common" reader (like me) as opposed to people who are truly INTO fashion and keep up with specific designers, collections, seasons, etc.
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brinkswomanship
06/24/09

In reply to Round 1: Elle
I would say it's all due to Johanna. Evidently Anna Wintour needs to host a bitchy reality TV show (is there any other kind?!?) to find the next superstar of layouts and colour combinations.
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BlondeGoddess
06/24/09

In reply to Round 1: Elle
Slightly OT: I just saw The September Issue and it's sooo juicy. Also makes you appreciate the people that make the pages more (AW excluded!). Especially Grace Coddington, who, after all these years, and after much shooting down from AW, is still is passionate about her work.
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Macloserboy
06/24/09

In reply to Round 1: Elle
I have subscriptions to two of the three! Guess which ones!
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AthertonMerriweather
06/24/09

@Macloserboy: Elle and Vogue.
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ElleL
06/24/09

In reply to Round 1: Elle
I have always preferred In Style to Vogue and Elle, it's much easier to read, and clothing isn't out of this world in price range.
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ElleL was starred ElleL was unstarred

AthertonMerriweather
06/24/09

In reply to Round 1: Elle
I read Elle at the gym and recently became a subscriber. They've had some interesting layouts the past six months, interesting political articles and very good book reviews. All I see in Vogue is ads, ads and more ads.
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angelheadedhipster
06/24/09

In reply to Round 1: Elle
The only magazine I subscribe to has gone to bi-montly, except for a tiny (literally, it fits almost in my pocket) version that comes out in the off months.

Call me when this happens to Vogue...
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saintbernadette
06/24/09

In reply to Round 1: Elle
My friend got me a subscription to InStyle (I swear!), and it makes me wanna barf.

I'd guess they're doing better than Elle or Vogue because their content is always based solely on celebrity crap.
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hortense
06/24/09

In reply to Round 1: Elle
Next month: Vogue! Now With More Jumping Models!!!!
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angelheadedhipster
06/24/09

@hortense: We may have just solved the mystery - maybe they're supposed to be jumping ads, hurdles-style, in all of those shots, but they took the ads away!
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BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit)
06/24/09

In reply to Round 1: Elle
Now is the Wintour of our discontent.

Made glorious summer by these ads of Elle;

And all the clouds that lour'd upon t'ladymags

In the deep bosom of the scrunchie buried.
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CollegeCamel
06/24/09

@BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit): You really enjoy making it difficult for the rest of us to look funny, don't you? That said, this is AMAZING.
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BrutallyHonestBabes (aka Mrs. Sarah.of.a.Lesser.Hobbit)
06/24/09

@CollegeCamel: Aw, thanks :)
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Trulymadlyme
06/24/09

In reply to Round 1: Elle
Slightly, off topic, but has anyone noticed how slim magazines have become? I randomly get W and thought it was an advert or junk mail.
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Triphena
06/24/09

@Trulymadlyme: Vogue has been taking it's own dieting advice. Also, Bazaar was total crap this month. There was one article that was a whopping two pages about ovarian cancer to commemorate the ten year anniversary of a former editor in chief. The rest was little blurbs about clothes. It's a fashion magazine, I get that, but still, I can't be alone in expecting a little more content than just pictures of clothes, right?
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NaldoHecuba
06/24/09

@Trulymadlyme: It is a terrifying trend for those of us who work at them. Also highly annoying for those of us who write the pages that aren't considered crucial, because when we lose ad pages, those non-crucial pages are the first to get cut. And all our work is a waste. Sigh.

Signed,

Person Who Knowingly Went Into Magazines And Now Does Not Understand Her 18-Year-Old Self's Decision-Making Process
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Trulymadlyme
06/24/09

@Triphena: I read a random old Vogue from the 1950's and was shocked at how great the writing was and how interesting the editorial content was. It's a shame. Also, W was crap. Two articles, neither of which was worth talking about.
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BlondeGoddess
06/24/09

@NaldoHecuba: Sooo co-signed!
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Hell on Heels
06/24/09

@Triphena: Does Bazaar ever have articles? From what I can tell, it's usually got a 2-3 page fashion column, a What-To-Wear-at-Any-Age section offering a few words of advice, and all the rest is comprised of pretty pretty pictures.
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Rare Affinity
06/24/09

@Trulymadlyme:In the 1950s women modelling for Dior ranged from their early 20s to their 40s and they were much more forgiving about body shapes according to a top model of the time. I imagine that the advertising for 1950s Vogue would have included a lot of artfully styled images of cigarettes.
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Fatwetdog
06/24/09

@NaldoHecuba: Oh my god, signed. It's horrifying. Our last issue went out at 32 pages! It's the smallest issue we've ever had. I'm totally going to cry. (Or maybe I'll save it till I get fired.)

My pages are also the ones that are the first to get cut. And I've got 400 press reps on the phone yelling at me because the stories about their clients haven't run, and I'm like, "I know! I'm sorry, but if there aren't any ads sold there's nothing I can do about it except put the story up online."

For those who don't work at magazines: A magazine's size is determined by the number of ads sold, and the amount of editorial content is also determined by the number of ads. We all have an ad:edit ratio we try to hit. It costs money to produce the editorial pages, so if the ad sales aren't there the number of content pages are cut. If the ad sales drop, the amount of non-ad content is also reduced, and the whole issue gets smaller. A small issue is a sign of trouble for a magazine, and right now they're all small. Sigh.
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Triphena
06/24/09

@Hell on Heels: It used to. Not the same, in caliber or content, as Vogue used to have, but they'd have like one or two celebrity or designer profile pieces, an article about something fashion-related, like the fake bag trade or why we wear nail polish, the obligatory diet and nutrition piece and then some science-y beauty treatment stuff. Like, it's never been as news-y as Vogue, but it was more than just a pretty picture book too.
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BlondeGoddess
06/24/09

@Fatwetdog: Thanks for explaining it in a far superior way than my lazy 'co-signed' did.
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SisterMaryMartha
11/14/08

In reply to Women's Interest
I have very mixed feelings- I pretty much hate all these mags, but then I would hate to see people lose their jobs.
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Hamsterpants
11/14/08

@SisterMaryMartha: Agreed. But maybe the reason these publications are doing so poorly is that even less of us than ever can afford a $700 skirt made of unborn llama skin or a $1000 pair of gilded moonboots?
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morninggloria
11/14/08

In reply to Women's Interest
*healthier, happier*
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morninggloria
11/14/08

In reply to Women's Interest
At least this depression is finally encouraging our obese ladymags to shed some pounds and inches. While it may require sacrifice now, the result will be much fewer magizine medical problems down the road and a healthier, newsstand.
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angryblackgurl
11/14/08

In reply to Women's Interest
Having worked at three of the seven sisters magazines, and often freelancing in womens service. These are sad times in the magazine business! The really hard workers, or anyone that looks a bit over 40(moi) are the ones that are getting laid off..times like this I regret not having taken the post office test!!

Also, EBAY is going to recieve a real blow if the real fashionista/fashion beauty diva's are given less "gifts" at Christmas to resell on EBAY!!
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Round 1: Elle

Women's Interest

Royals, The Rich & Marc Jacobs: No Wonder Vogue's Numbers Are Down

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