People always claim that advertising trick x doesn't affect them, and they are pretty much always wrong. I expect to continue to see celebrity spokesmodels.
I pretty much feel about this as I do about popular actors constantly being used for animated features.
Yes, as an actor you are probably atypically attractive. And, yes, as an actor you can probably emote vocally better than most people.
BUT, there are models and voice actors who are one million times better than you at their respective jobs.
Let them do their jobs; you do yours.
My buying preferences have totally been celebrity affected, if Jessica Simpson shills it, I refuse to buy it (seriously, I wanted Proactive but I would never buy it as long as she's a representative) I don't want some marketing team thinking she had anything to do with any sort of sale.
@hortense: It is very Barbie.
I think using celebrities can actually backfire - I have no feelings whatsoever about an unknown model, but am more likely to have feelings (one was or the other) towards various celebs who are consistently in the public eye.
For instance, I have a SEVERE case of Irrational Celebrity Hatred regarding ScarJo. Hence, I now shit on L'Oreal.
Someone SAYING something doesn't make it true. Sales numbers would be a better indicator of whether or not celebrity endorsements are successful than self reporting.
@LaComtesse: I was just about to post the same thing. People always think they're rational purchasers. Scientific evidence says we're nothing even close to rational, easily swayed by the smallest things. Corporations, whose only goal is to make money, and they have the resources to research exactly the most efficient way to do it, wouldn't spend money on celebrity endorsements if they didn't make financial sense. Sorry, 78% of people interviewed, you're deluding yourselves :)
I prefer celebrities who are famous BECAUSE they are hawking stuff. Billy Mays, you will be missed. Vince, you're a total dick but I have to watch that video at least once a week. You've almost got me sold on the SlapChop.
I admit I care when a) I already really like the celebrity (Zooey Descanel, cotton) or b) the pictures are effin cool (Madonna above. That picture makes my crotch hurt in sympathy. Also, I am not flexible). However, even when I do care, it does not affect my purchases. I just like looking at neat pictures.
@Eleanor Ramilly: Exactly. Or that Andie McDowell uses L'Oreal wrinkle cream. We know that they are using the £200 pound stuff and not the £2 stuff from Superdrug.
@Eleanor Ramilly: That's all I can think of when celebs shill for drugstore brands. I know you spent $400 on that dye-job, and your stylist didn't swing by Target on the way to your four-star hotel suite to get the hair dye.
At least if it's a celebrity in a luxury brand ad it's believable sell.
The doofy thing doesn't bother me. Of course, I can make breakfast, operate an air-freshener or blender, catch a peacock, and detonate explosives without a high degree of liability.
I do sometimes look like kind of a lummox, though, and I'm not married. Me can learn things, too.
I love this compilation and it is a funny phenomenon, but I have heard guys get infuriated over being portrayed as bumbling idiots. Let's get something straight.
1) You're being portrayed as idiots because it's felt you're in power already and can 'handle' it (see also: fast food ads with dumb white guy and smarter ethnic minority friend). It will cease to be charming when no one can say 'Well at least men have the real power' anymore.
2) You're being portrayed as idiots when it comes to cooking breakfast and using room deodorizers – things women aren't exactly making the big bucks to know
and
3) What's worse, being portrayed as slightly moronic but happy, or being portrayed as a mute fuckbunny with no free will? (See: Ads for beer, pizza, fast food, Axe body spray, most car commercials, etc.)
@HeatherNumber1: I hope the dudes who get bent out of shape over the doofy-husband stereotype get equally bent out of shape over all of the woman stereotypes as well.
AHHHHHHH! My husband's an actor and in one of those spots!!! Thank you Sarah Haskins for pointing out the stupidity of the commercial and highlighting his lovable doofiness which landed him the role! (This re-ignites my immense girl crush on her...)
@blueMandM: Eggo Twists - he's at the Bakery Counter with the little girl. (It's just a short clip in this video.) When he booked it, we laughed because we had been making fun of the "dumb dad" phenomenon for a long time. Why would these smart, put-together ladies put up with these oafs...so ridiculous. But it pays the bills and sadly we can't afford to pick and choose which products he sells - though I asked him once to skip an audition that we thought was for a pro-Prop 8 ad. It turned out it wasn't but I had to draw the line somewhere :)
And for the record, we are 50/50 on housework, and probably closer to 60/40 because he "loves the feel of a clean kitchen" - he's the best...
08/05/09
08/05/09
Yes, as an actor you are probably atypically attractive. And, yes, as an actor you can probably emote vocally better than most people.
BUT, there are models and voice actors who are one million times better than you at their respective jobs.
Let them do their jobs; you do yours.
08/05/09
08/05/09
08/05/09
08/05/09
I think using celebrities can actually backfire - I have no feelings whatsoever about an unknown model, but am more likely to have feelings (one was or the other) towards various celebs who are consistently in the public eye.
For instance, I have a SEVERE case of Irrational Celebrity Hatred regarding ScarJo. Hence, I now shit on L'Oreal.
08/05/09
08/05/09
08/05/09
08/05/09
08/05/09
08/05/09
08/05/09
08/05/09
08/05/09
08/05/09
08/05/09
08/05/09
08/05/09
08/05/09
08/05/09
08/05/09
At least if it's a celebrity in a luxury brand ad it's believable sell.
07/31/09
I do sometimes look like kind of a lummox, though, and I'm not married. Me can learn things, too.
07/31/09
1) You're being portrayed as idiots because it's felt you're in power already and can 'handle' it (see also: fast food ads with dumb white guy and smarter ethnic minority friend). It will cease to be charming when no one can say 'Well at least men have the real power' anymore.
2) You're being portrayed as idiots when it comes to cooking breakfast and using room deodorizers – things women aren't exactly making the big bucks to know
and
3) What's worse, being portrayed as slightly moronic but happy, or being portrayed as a mute fuckbunny with no free will? (See: Ads for beer, pizza, fast food, Axe body spray, most car commercials, etc.)
08/01/09
07/31/09
07/31/09
07/31/09
And for the record, we are 50/50 on housework, and probably closer to 60/40 because he "loves the feel of a clean kitchen" - he's the best...