Sometime in early to mid-September, Fiat filmed an ad with Charlie Sheen for the new 2017 Fiat 124 roadster. About a month later, the automaker started showing the ad to groups of dealers and Fiat boosters. On November 17th, Charlie Sheen went on the Today show to admit he was HIV positive, and had paid more than $10…
Let's be honest, car makers do have a nasty habit of marketing against their brand philosophies. None pisses me off more than the Honda Fit She's. A Honda "for women" women didn't want. I don't care if it was designed by a female Honda executive. It's still sexist as hell.
Different times mean different standards, but it's still shocking to see how blatantly sexist the car industry's ads were right up until the last two decades.
Eva Herzigova's heavenly decolletage, which when portrayed on the above Wonderbra billboard in 1994 caused drivers to swerve off the road and run into other motorists, was just named the most "iconic" outdoor advertising image of all time.