Beyoncé season is upon us, and everybody will be wearing activewear during it. The tidal wave (ha) hit us Thursday morning in the form of a Bey’s presence on the cover of Elle’s April issue, and a look at her upcoming Topshop activewear line, Ivy Park.

Lululemon, the popular athleisure brand that once sold $108 prayer beads and inspired resellers to hawk a pair of shorts for $800, is now relying heavily on discounts to get customers to shop.