Do people really have a problem with this? Fascinating. Which part? The part where we tell girls they should embrace their sexuality or the part where we tell them embracing your sexuality doesn't mean letting every guy who wants to fuck you fuck you? I'm confused.
If we send young girls a message of "be sexy" and they follow it, more men are going to want to have sex with them. So don't we also need to teach them then how to deal with the increased demand? Or are we supposed to tell young men DON'T be attracted to young girls who are running around with fewer and fewer clothes on? Because that ain't gonna work...
This kind of sexual-identity confusion is not new in the least, and we've all seen the repercussions of it, if not with someone you know, then most definitely within one of the largest influences on young girls today: female pop stars.
Think about Britney Spears' image when she first got big, pre "I'm a Slave for You" and the Madonna-kiss-shenanigans. Her circus-ring of producers, managers, and executives carefully constructed her image as a wholesome, virginal teenage girl, yet found it necessary to always dress her in suggestive and revealing clothing.
The naughty schoolgirl outfit, anyone? This image, though her music and appeal mainly belonged to prepubescent girls, was directed towards the male fantasy. She was a virginal sex-symbol, giving her perhaps the most confusing role for a young woman to play. Why couldn't she perform in a cardigan and cargo pants (or whatever age-appropriate ensemble you can think of)? Is it a coincidence then that her male-dominated production team conjured her "sexy and abstinent" image for girls to imitate and boys to lust over? But then Britney grew up, and when execs realized there was no way to hide her sexuality behind supposed chastity and a belly shirt, they turned a confused young woman into a sexpot almost overnight. There might be arguments that that was her way of breaking out of the shell, but I disagree. By that time she had become so much more than a singer: she was a brand. And people wonder why she had her meltdown. I wonder how it didn't happen sooner.
The same can be said for Christina, Mandy, and all of those sugar-coated, bubblegum poptarts of the late 90s. They've all matured in different ways, but their initial appeal was synonymous with the message of the Candie's Foundation: good-girl virgins looking like seductresses. As a girl looking back on hitting puberty in 2000, I remember how hard it was trying to relate to that image. What angers me now is that the image had very little to do with me as a growing girl, and very much to do with one occupation: attracting boys. While that is a fairly normal distraction for a twelve year-old girl, it's distressing to remember how much I wanted to be sexy, without really knowing what that meant.
I fear it's only gotten worse, and the Candie's campaign makes it clear that there is no clarity in ingesting the message they are trying to provide. I mean, look at some of the examples of celebrities endorsing it. Jenny Mcarthy? Tara Reid? Alas, I 100% believe it's possible to be sexy and not have sex. But to directly suggest girls to use their sexuality as a means to attract the opposite sex, then say it's not ok to actually consumate, is a mixed-message if I ever heard one. And as far as reducing teen pregnancy goes, us girls have known the Candie's image for years, albeit perhaps unconsciously. Sex is going to be had no matter what. The best way to prevent pregnancy is by educating girls about their options. No one can define when the "right" time is to become sexually active. It's different for every woman and man. A good education of the risks, and how to avoid them, is the safest and healthiest approach to teenage sexuality.
Reminds me of my college's slightly missing-the-mark campaign against rape and violence against young women. They sold shirts that said "Consent is Sexy," and the posters said "Consent is Sexy: Give it."
Umm...I may have been overanalyzing a bit, but wouldn't "Get it" be better than telling people to just give their consent? They might as well have said "Just Do It."
I'm a 6-foot tall, 220lb, rather hairy male.
I'm going to order one of these shirts, take a photo, and upload it.
I think we should retaliate against this stupidity by attempting to make make an internet meme out of it.
Someone orders the shirt, and takes a photograph of it in the most ridiculous staging imaginable.
On men, old people, dogs, EVERYTHING except a a "sexy" girl.
@kolea: yay! i've been doing this a lot lately.
here's an excerpt of mine:
"My gripe here is - if a guy wants to buy a pair of snazzy shoes to wear to the club, he doesn't have to go through a bombardment of pressures by a thousand different companies' ads to question just how sexy he must look to be worth anything - and then also receive moral messaging 5 seconds later that, though he's looking dapper, he shouldn't engage in sex, because looking sexy is juuust enough."
What's the point of being sexy if you don't want to get laid? I mean, for godsakes, why put in the effort? Why not just sit on your couch in pajamas and eat ice cream? Because that's pretty much what I would do.
This is a craven ad campaign marketed to people who are very comfortable with being sheep and allergic to the possibility of ever having an independent thought. They exist and someone has to pimp them for a dollar. It's the American way.
Bravo, hortense. I am so very tired of culture that tells girls to look like porn stars but act like nuns. Heaven forbid we acknowledge the sexuality of teenagers and deal with it realistically.
Absolutely, and what makes it more alarming is the fact that there are profits being made in the over-sexualisation of young girls. For example, I was on holiday a few years ago in Greece, and I saw a girl, no more than 11 years old, wearing a tee-shirt printed with 'You've been a bad boy, come to my room'. Flesh crawling. Oh and Marks and spencer, the granny of the British high street were selling thongs for seven year olds...
We indoctrinate girls into being 'sexy' in the mould of male fantasy, but condemn them if they express their own sexuality.
Maybe I'm way out of line here, but this image of a sexy young woman bearing a message of withholding sex makes me think that it'd give assholes more excuses for saying, 'she's a tease' or 'but her body said yes.' Sure, one can still be alluring and sexy while choosing to be celibate, but wouldn't that be easier for an adult to assess than a teenager? I say, give kids honest information and let them choose for themselves. Isn't that the path to adulthood anyway?
Does anyone remember the Candies ads that featured Alyssa Milano from a few years back? It was blasted because it showed her looking through her medicine cabinet, which was full of condoms, and a reflection of a semi-naked guy in the background. They also had one with Mark McGrath having sex with a woman in a bathroom with condoms on the counter (though they were airbrushed out for teen magazines). The ads were overtly sexual but were clever for including (and normalizing) condoms. What a complete 180, and what a shame.
08/10/09
If we send young girls a message of "be sexy" and they follow it, more men are going to want to have sex with them. So don't we also need to teach them then how to deal with the increased demand? Or are we supposed to tell young men DON'T be attracted to young girls who are running around with fewer and fewer clothes on? Because that ain't gonna work...
08/10/09
Think about Britney Spears' image when she first got big, pre "I'm a Slave for You" and the Madonna-kiss-shenanigans. Her circus-ring of producers, managers, and executives carefully constructed her image as a wholesome, virginal teenage girl, yet found it necessary to always dress her in suggestive and revealing clothing.
The naughty schoolgirl outfit, anyone? This image, though her music and appeal mainly belonged to prepubescent girls, was directed towards the male fantasy. She was a virginal sex-symbol, giving her perhaps the most confusing role for a young woman to play. Why couldn't she perform in a cardigan and cargo pants (or whatever age-appropriate ensemble you can think of)? Is it a coincidence then that her male-dominated production team conjured her "sexy and abstinent" image for girls to imitate and boys to lust over? But then Britney grew up, and when execs realized there was no way to hide her sexuality behind supposed chastity and a belly shirt, they turned a confused young woman into a sexpot almost overnight. There might be arguments that that was her way of breaking out of the shell, but I disagree. By that time she had become so much more than a singer: she was a brand. And people wonder why she had her meltdown. I wonder how it didn't happen sooner.
The same can be said for Christina, Mandy, and all of those sugar-coated, bubblegum poptarts of the late 90s. They've all matured in different ways, but their initial appeal was synonymous with the message of the Candie's Foundation: good-girl virgins looking like seductresses. As a girl looking back on hitting puberty in 2000, I remember how hard it was trying to relate to that image. What angers me now is that the image had very little to do with me as a growing girl, and very much to do with one occupation: attracting boys. While that is a fairly normal distraction for a twelve year-old girl, it's distressing to remember how much I wanted to be sexy, without really knowing what that meant.
I fear it's only gotten worse, and the Candie's campaign makes it clear that there is no clarity in ingesting the message they are trying to provide. I mean, look at some of the examples of celebrities endorsing it. Jenny Mcarthy? Tara Reid? Alas, I 100% believe it's possible to be sexy and not have sex. But to directly suggest girls to use their sexuality as a means to attract the opposite sex, then say it's not ok to actually consumate, is a mixed-message if I ever heard one. And as far as reducing teen pregnancy goes, us girls have known the Candie's image for years, albeit perhaps unconsciously. Sex is going to be had no matter what. The best way to prevent pregnancy is by educating girls about their options. No one can define when the "right" time is to become sexually active. It's different for every woman and man. A good education of the risks, and how to avoid them, is the safest and healthiest approach to teenage sexuality.
08/09/09
08/09/09
Umm...I may have been overanalyzing a bit, but wouldn't "Get it" be better than telling people to just give their consent? They might as well have said "Just Do It."
08/09/09
08/09/09
I'm going to order one of these shirts, take a photo, and upload it.
I think we should retaliate against this stupidity by attempting to make make an internet meme out of it.
Someone orders the shirt, and takes a photograph of it in the most ridiculous staging imaginable.
On men, old people, dogs, EVERYTHING except a a "sexy" girl.
08/10/09
08/09/09
[www.candiesfoundation.org]
08/09/09
08/09/09
here's an excerpt of mine:
"My gripe here is - if a guy wants to buy a pair of snazzy shoes to wear to the club, he doesn't have to go through a bombardment of pressures by a thousand different companies' ads to question just how sexy he must look to be worth anything - and then also receive moral messaging 5 seconds later that, though he's looking dapper, he shouldn't engage in sex, because looking sexy is juuust enough."
08/09/09
08/09/09
08/09/09
08/09/09
We indoctrinate girls into being 'sexy' in the mould of male fantasy, but condemn them if they express their own sexuality.
08/09/09
08/09/09
08/09/09
08/09/09
08/09/09
08/09/09