How the NFL's Breast Cancer Awareness Campaign Lies to Women

The NFL's 'A Crucial Catch,' in addition to being an eyesore, is a craven PR campaign designed to sell tickets and build goodwill among female fans (reminder: only 8% of the money it raises actually goes to breast cancer research). But perhaps its worst sin is that the information it's distributing to millions of… » 10/01/14 6:30pm 10/01/14 6:30pm

The NFL's Breast Cancer Awareness Campaign Is Still a Sham

With all this shutdown hulabaloo, I almost forgot that October marks the annual pink barf tornado otherwise known as Breast Cancer Awareness month, a special time when corporations exploit our feelings of helplessness in the face of life's senseless brutality by directing people to Fight Cancer through the purchase… » 10/04/13 1:50pm 10/04/13 1:50pm