Renting a car from Budget starts at only $17 for a weekend day! And yet I’m still scratching my head as to what the company spent on these new commercials advertising this sweet deal starring Jessica Simpson.

“We believe that Budget is the leading value car rental brand in America and is ideal for anyone who wants to get away for the weekend or the week, or for avoiding the paparazzi if you’re an entertainment superstar,” Scott Deaver, Avis Budget Group’s executive vice president and chief marketing officer, said in a statement I found on the publication AutoRentalNews.com. “Jessica Simpson embodies the joyful, exuberant entrepreneurial spirit of our customers and is a great fit for the brand. She’s a professional busy mom of two who values the time she spends with her family.”

“I like to be spontaneous with my family. We are always up for an adventure!” Simpson added. “Wherever we go, Budget Rental Car makes the experience easy, affordable and so much fun.”

I have a few thoughts, but here are the most pressing:

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  1. There is no chance that Jessica Simpson ever needs to rent cars, or that if she did, she’d use Budget to do so.
  2. It’s nice that they let her pimp her wildly successful clothing line.