J. Lo's new music video for "I Luh Ya PaPi" is out, and it's the most fun — and, blessed be, actually effective — media commentary via music video to emerge from the lurid swamp of pop culture in recent memory.
The video opens with J. Lo sitting on a couch with two friends while some lame old record label guy presents his various music video concepts. All of them suck, and J. Lo and friends reject them all derisively. After a minute of this, one of the women notes, "If she was a guy, we wouldn't be having this conversation at all." From there, the question is raised: "Why do men always objectify the women in every single video? Why can't we, for once, objectify the men?" It's a very good query, and so J. Lo's friends set out to answer it themselves, through an elaborate fantasy sequence that begins with the narration, "It could start with her on the bed with a bunch of naked guys, for no reason!..." and ends with, "And then we could be the entourage that does nothing!"
And thus we are treated to J. Lo on a bed with a bunch of naked guys, which cuts to a graceful shot of a sleeping man in boxer shorts that looks straight out of the recent "Groin Gazing" fashion spread. From there, we follow J. Lo to the pool, where oily men in Speedos abound, to the driveway, where shirtless men seductively wash J. Lo's several cars (and their abs sometimes), to the yacht, where more men in Speedos abound and occasionally make little twerking motions.