Soon you will be able to go to your nearest Sears and purchase clothes inspired by Seventeen magazine. Is it a women's magazine or is a clothing line? That's a stupid question; it's a brand.
Women's Wear Daily reports that Sears and Seventeen have teamed up to sell clothes for teens in their stores and online (the stores will have "interactive elements" and "charging stations." Very Chanel). Styles include "a hearts-and-roses theme with flowers on cropped tops," "plaid shirts worn with blazers," "dresses shown with military jackets for a bit of an edge" and "lots of lace and a boho theme." So...how Forever 21 has been making a fortune for several years now.