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We're all used to smelling those dastardly perfume samples in magazines, but now it looks like advertisers may have found an even more effective way to torment our senses while trying to trick us into buying something. McCain Foods is using a new kind of scent technology to promote a product called Ready Baked Jackets, which are frozen baked potatoes that are supposed to have the same smell and taste of oven-cooked potatoes but only take five minutes to cook. To advertise this revolution in potato-making, they've outfitted several bus shelters in U.K. cities with posters and a 3D fiberglass model of a Ready Baked Jacket potato. There's a button you can press that turns on a heating element which then releases the scent and fills the whole area with warmth and the delicious smell of baked potato. Naturally, the potato ad also dispenses coupons for the product. More »
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Flipping through the September magazines, you may come upon a four-page ad for Mariah Carey's fragrance collection, Lollipop Bling. A heavily Photoshopped MC floats on a pink cloud, in a sky strewn with clip-art-esque butterflies and candy. Wait, there's more! More »
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Just in time for Father's Day, Mandles come in scents like "Fart" and "Freedom." Freedom smells like cinnamon, by the by. [The Sexist via Hysteria] More »
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And not just Rachel-Zoe-literally, either! This new perfume is designed to boost your sense of self: More »
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Apparently we're all total perfume chauvinists: The Independent finds that homegrown scents do best on their own turf. No word yet on the implications for citoyen du monde Anthony Banderas. [Independent] More »
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Fragrance designer Christophe Laudamiel has worked for five years on a "scent opera," Green Aria, in which a series of scents tell the audience of the struggle between nature and art, with accompanying music. [WSJ] More »
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The city of Grasse, the center of France's perfume industry since the 16th century, has reopened a museum dedicated to the history of scent. The more you know: Marie Antoinette loved violet perfume. [NPR] More »
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A Japanese website uses an online map to locate unusual smells. Since the site's launch last month, the members of the "Smell Club" have identified more than 160 odors in 68 locations. Rather than just cataloging pleasant smells, members are so devoted that they seek out scents like "toasty odor of cow dung" or "cat halitosis." " [The Guardian] More »
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Apparently men need to be tricked into wearing cologne; then they love it. But do we? More »
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Save the beer, vomit and weed jokes: Masik Collegiate Fragrances of Harrisburg, Pa. makes perfumes that capture the essence of an alma mater. Katie Masik came up with the concept a year and a half ago and went into business with her family, designing perfumes that "are both literal interpretations of campus smells and the mental image of the school" and apparently catering to a crowd that enjoyed college a lot more than we did. Accordingly, eau de Penn State has notes of "vanilla, lilac rose and white patchouli;" the men's version is heavy on blue cypress. Those of us who went to urban schools may call for a more assertive fragrance. [NPR] More »
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Hey, if Jessica Simpson can have a fragrance, why not Jessica Dunne? The Chicago artist, who had no experience in the beauty industry, spent about $100,000 of her own money to produce "Ellie," "a quaint floral heavy on lily of the valley" based on her memories of her grandmother. Her success story is the definition of "heartwarming," from her childhood perfume bottle collection to the family focus group to the hand-tied bits of grosgrain ribbon on the little faceted bottles. The buyer at Bendel's who took a chance on Dunne "had a hunch that her clients would respond to the brand story." They did: although the perfume retails for $180, it's sold well enough that Dunne is launching a second scent. Maybe the time is right for a celeb-fragrance backlash: amateur perfumers, wave of the future? We smell a business op... [NYT] More »
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We're not the only ones who love burying our noses in a lover's T-shirt [Or hairy armpits! -Ed.]: Researchers from the University of Pittsburgh found that 90% of women have deliberately smelled a partner's shirt. (What's wrong with that other 10%?) Over half of men did, too. A majority of women also reported sleeping in or next to their partner's clothing. The researchers say that this "comfort smelling" is widespread within families — mothers have a scent bond with their babies, and some mothers will put their pajamas in a child's bed when they can't be there at bedtime. (It's not just the women: A man reported smelling his father's clothing when his dad was away. Plus, Brokeback Mountain!) But are women are especially sensitive to smell? More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=315047&view=rss&microfeed=true This commercial for Sarah Jessica Parker's new fragrance Covet gives us second-hand embarrassment. Whereas the tagline for her first perfume, 'Lovely', went for "enchanting," Covet's ad aims for "bewitching," but really we just end up with witch, and we can't help but think of her abrasive look in Hocus Pocus. The googly-eyed close up at the end is really creepy, but not as creepy as the fact that digital correction has erased every line on her face. We guess that when it comes to perfume, people don't like the smell of crow's feet. More »
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When we first discovered the fragrance Vulva, the "beguiling vaginal scent," we thought it was some sort of weird German art project. But no! It's a legit business that bottles pussy stank in those '80s Less Than Zero cocaine vials and calls itself not a perfume but a "smelling substance for your own pleasure." The FAQ on its site reminds us that Vulva is not suitable for anyone under 18, and that it should not come in contact with mucous membranes. Watch the video/commercial here. (NSFW) More »
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