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We've been following the ad campaign for Reebok's EasyTone sneakers for quite a while, and it seems the FTC has, too. The AP is reporting that Reebok will pay $25 million in customer refunds, thanks to false advertising. More »
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• Want free jeans? Don't mind handing a corporation access to your personal data and real-time location? Gap will give away 10,000 pairs of jeans to Facebook fans who "check in" to its stores on an as-yet-unannounced date tomorrow. [Fashionista]

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• Calvin Klein confirmed Lara Stone is the new face of its main brand, Calvin Klein Jeans, and ck Calvin Klein for fall. Stone will walk no other runways, and appear in no other advertising campaigns for the fall season. [WWD]

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• David Walliams and Lara Stone married this weekend at Claridge's hotel in London. To conclude the ceremony, two guests read poems by Yeats and Larkin. Stone wore Givenchy. [Daily Mail]

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• Penelope Cruz is replacing Kate Winslet as the face of Lancôme's fragrance Trésor. [People]
• And Diane Kruger will be the face of a new Calvin Klein scent, Beauty. Kruger is accompanying Francisco Costa to the Met Ball, too. [WWD]

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• An Israeli nationalist group is very concerned about Bar Refaeli's relationship with goy Leo DiCaprio. According to the LA Times, the group's director "has nothing against Mr. DiCaprio, who I have no doubt is a talented actor." [via Gawker]

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Copyranter posted this image from the German launch of the Reebok Easy Tones, better known as the "make your breasts jealous" shoes. But Reebok execs aren't trying to sell you their shoes - they hope you purchase the fantasy you. More »
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Hey ladies, is there anything sexier than the blatant objectification of women? Reebok certainly doesn't think so, as evidenced by their horrendous "EasyTone" sneaker commercials, which drew the attention of several of our readers, and not in a good way. More »
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The woman in the commercial at left has such a great butt thanks to Reebok EasyTone sneakers that the cameraman can't help but zoom in on her backside. She just smiles and takes his creepy ogling as a compliment. [AdGabber] More »
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• Madonna's fall campaign for Louis Vuitton leaked online, and the star — captured by Steven Meisel and 23 psychedelic Photoshop layers — sort of looks like a marble statue. [Fashionologie]

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• The Gossip played an hour-long set at the Paris Fendi party. Beth Ditto stripped off the five-piece stage costume Lagerfeld made her until she was performing in a sequined bra and thong. [Telegraph]

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• Katie Holmes is the new face of Miu Miu. Srsly? [New York Magazine]
• Marc Jacobs' company has been accused of bribing a state official so the designer "could get a desirable venue for his fashion show." They're paying $1 million in fines. [TMZ]
• In happier news, Marc is open to marriage! Even if California isn't. “I refuse to let anyone tell me who I can and cannot marry, and who I can and cannot love. That’s just bullshit...Wherever we’d have to go. If he’s up for it, I’m up for it.” [New York Magazine]
• Are women overreacting about American Apparel's latest ads? Reverse Cowgirl's Susannah Breslin thinks so. Personally, I just hate leggings as pants! Seriously, we're talking blouses tucked into leggings, kids. [Reverse Cowgirl]
• Jessica Biel is not, we repeat, not, designing handbags for William Rast. [Fashionista via People]

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• Sean Combs's new fragrance, "I Am King" will premiere as a Macy's exclusive in December. 'I Am King is a statement about all men,” said Combs, during an interview at his Bad Boy Entertainment offices in Manhattan. “We are all descendents of royalty — and if we carry ourselves and respect ourselves in that manner and believe in ourselves, then we are all kings." The new fragrance, he says, is "more about sophistication. It’s strong and also sexy, with an elegance and simplicity to it.” [WWD]
• More on how design chief Patrick Robinson is trying to make The Gap cool. Can't they just...you know, carry better clothes? [Business Week]
• Lydia Hearst says she's not like Paris Hilton, ruins it by calling herself a "supermodel." "Don't ever compare New York media heiress Lydia Hearst to Paris Hilton. "Remember: I am a supermodel and have the award to prove it, and she is a celebrity. There's no comparison." [Page Six]

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• Marc Jacobs wants a reality show, and Project Runway's Tim Gunn wants it for him. "The whole thing's sort of egotistical, I suppose, but I do find myself entertaining," says Jacobs. And says Gunn, "God knows Marc has a fascinating life, and he looks great. I'd watch." Well, if it has Tim's vote... [NY Mag]

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Poseur/artiste Damien Hirst is not only attending the "hotly-anticipated" Prada party during New York Fashion Week, he's designing the giant skull-shaped mirror that will be enhancing the store's decor the night of the party as well. [WWD, 2nd item]

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So here you have it: The difference between a really ugly and unflattering sweatshirt tailored for your fattest and most self-loathing moments, and a really ugly and unflattering fat-day sweatshirt ENDORSED BY SCARLETT JOHANSSON. Sure, the WalMart version was probably sewn by slightly-younger children under slightly-more Dickensian conditions, but why pay an extra 75 bucks for something you're inevitably going to stain while mainlining from the Nutella jar anyway? More »
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