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"Are you a man living with PMS?" asks a new ad campaign. The product for sale is milk. But don't feed the trolls. More »
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This Chilean ad for Kitadol menstrual relief pills features a burly Viking wife and the tag line "Get her back." The "insensitive husbands who buy menstrual meds" market must be larger than we thought. More »
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Betty Crocker has been around for 83 years. But in corporate America age does not equal wisdom, and so the company's running an awful OMG I HAVE PMS MUST EAT BROWNIES campaign with their compelling new PMS SOS iPhone app. More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5685892&view=rss&microfeed=true Yes, researchers are still investigating whether menstruation makes you more emotional. And yes, it does. More »
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In a survey by GenderStereotypes.com UKJobs.net, a majority of respondents said they prefer male bosses because women are bitchy, unreasonable, and always on their periods. More »
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Isn't this just so true, ladies? I know that when I reach for the Midol, it's because I want to be the girl my boyfriend likes to be around, and not because I'm bleeding and it hurts. [VintageAds] More »
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Evidently this is what men think we look like during PMS. Not that I'd mind being as intimidating as this dude once in awhile. From the same Chile team that brought you the fat cuckolded dogs. [Copyranter, Earlier] More »
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Universal truth: PMS sucks. But have you ever thought that your monthly pair of crazy pants is, actually, "a compass that navigates one's emotions, needs and desires?" Yeah, me neither. More »
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Scientists have found a gene that may cause the extreme form of PMS known as premenstrual dysphoric disorder (sometimes treated with Prozac, pictured). But should the disorder be considered a mental illness? More »
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There is nothing the makers of feminine hygiene products like to promise more than a return to "being yourself," in the midst of a rough PMS cycle. In these vintage spots, cheerful women make promises, while crampy women flip out. More »
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UK woman Marie Seward suffered from 10-12 days of extreme PMS every month, but didn't realize her symptoms weren't normal until her husband of 17 years walked out on her. More »
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Would you like to "give people in your life a heads-up of when you might be feeling a bit irritable without having an awkward conversation"? Try PMSBuddy — the web applicationthat supposedly alerts up to five men that women "are closing in on "that time of the month" - when things can get intense for what may seem to be no reason at all." PMSBuddy even has a Facebook page, on which a satisfied customer with the name of Lkjv Vlk writes, "I wont have to ask my wife 'are you having PMS' ever again!" We'd disemvowel Lkjv just for shit n' giggles if we could but it seems someone already beat us to it. More »
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Mary J. Blige was on Tyra today promoting her new album Growing Pains, and she was very candid. The Queen of Hip Hop Soul really opened up when she admitted to having sex on a commercial airline flight. She also says she's bloated and bitchy from PMS for three weeks out of the month, which would mean that she's only normal for one week during her cycle. When Tyra asked her what she waxes on her body, she said she can only really stand to have her eyebrows done, so she uses Veet to take care of her hair down there. Clip above. More »
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Why is it that menstrual products like tampons, pads, and PMS meds are always marketed to us in the campiest way possible? It's almost as though everyone's so embarrassed about what periods really are that cheesy-ness, euphemisms, and blue liquid are used as distractions from the fact that vaginas actually, you know, bleed. (To paraphrase Alice Cooper.) Up top is an Australian ad from the '80s for Tampax with applicators, starring Naomi Watts, who bemoans all of life's hassles, particularly "that one you don't talk about." But you know how we do: We talk about it...and talk, and talk, and talk. Jeez, you'd think we couldn't get enough of our periods sometimes. Anyway, after the jump check out the gallery of vintage period commercials and print ads we compiled. More »
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Do you have raging stabby PMS that makes you feel like your ovaries are trying to burst out of your stomach like that creature in Alien? It might be because your nervous system is depressed. New findings from the journal BioPsychoSocial Medicine showed that people with the most "marked" PMS symptoms (known as premenstrual dysphoric disorder) "had lower rates of nerve activity than the [control] groups during the entire menstrual cycle." Unfortch for those who come down with the monthly psycho bitchies, there is currently no universal cure for PMDD. [Science Daily] More »
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When a woman is called "moody" or "emotional," it's often a thinly veiled way of saying "weak." The truth is that women are 1.5 to 3 times more likely to suffer from major depressive disorder than men. "There is growing evidence that estrogens have powerful effects beyond their role in reproduction — that they play a critical role in mood disorders in women," says Kathy Hegadoren, the Canada Research Chair in Stress Disorders in Women at the University of Alberta. "This opens new avenues for research into the underlying biological mechanisms and treatment of depression." The interesting part is that the rates of mood and anxiety disorders for little boys and little girls are fairly similar. But then something happens to girls that doesn't happen to boys. More »
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Are you a moody bitch? Good news! You can now blame it on your entire menstrual cycle, not just on PMS! According to Australian researchers ,moodiness, stress and depression, are present all month, fluctuating throughout the average 28-day cycle. Apparently, stress levels are highest on day one of the cycle, while depression and anxiety are a problem during the PMS period. Researchers also found that it's more helpful to exercise than it is to cry and eat chocolate when experiencing premenstrual mood swings. These Australian researchers are assholes. But that's just my menses talking! (Thanks to blood sister Emily Gould for finding our fave period graphic in the first place.) [NEWS.com.au] More »
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• A new study suggests that birth order does matter and that older sibs typically have a higher IQ than younger ones. This study was done on men, however. Hopefully when a similar study is done on women, the Simpson sisters won't be included and skew the results. [CNN]

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• Contrary to what will undoubtedly be tomorrow's breaking health news report, pregnant women should eat fish, despite the mercury risk. [CBSNews]

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