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Do you love getting measured and hearing you're wearing the wrong size bra? Well, you're in for a treat: Playtex's website is the virtual equivalent of being trapped in a smelly fitting room with an overbearing saleslady. More »
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Sunday night's episode of Mad Men tackled the subject of societal expectations and perceptions of women — image (sex appeal) vs. purpose (caretaking) — when Sterling Cooper was told to rev up its Playtex bra campaign to compete with the much sexier ads run by Maidenform. The boys club at the agency decided that women want to be what men want them to be, but even the men weren't sure exactly that was: Pete went on to cheat on his wife with a bra model and Don ended up getting pissed at his wife for buying a bikini. The whole virgin/whore thing? Not much has changed since 1962 in that respect. Clip above. More »
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Why is it that menstrual products like tampons, pads, and PMS meds are always marketed to us in the campiest way possible? It's almost as though everyone's so embarrassed about what periods really are that cheesy-ness, euphemisms, and blue liquid are used as distractions from the fact that vaginas actually, you know, bleed. (To paraphrase Alice Cooper.) Up top is an Australian ad from the '80s for Tampax with applicators, starring Naomi Watts, who bemoans all of life's hassles, particularly "that one you don't talk about." But you know how we do: We talk about it...and talk, and talk, and talk. Jeez, you'd think we couldn't get enough of our periods sometimes. Anyway, after the jump check out the gallery of vintage period commercials and print ads we compiled. More »
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