Pharrell Supplies the World With Limited Edition Macarons

We’ve reached No. 5,431 on Pharrell’s to-do list: Sell macarons. But not just any old macarons: limited edition macarons in two flavors.

The idea is one that could only come from Pharrell. People (rightfully filing it under Great Ideas) reports:

In honor of Williams’ upcoming shows at the Paris Zenith Arena, The “Happy” singer teamed up with high-end bakery Ladurée and French retailer Colette to release two limited edition macarons in peanut butter and cola flavors.

Colette has also dubbed this entire week “The Pharrell Week” and is releasing a variety of the singer’s merchandise, including his Comme des Garçons perfume, T-shirts, jewelry and, of course, the sweet treats.

The logic is simple:

• Macarons are delicious.
• People like limited edition stuff.
• Limited edition macarons. Brilliant.

Image via Getty