Now, they need to get on a Johnny Depp poster (another kick ass Kentuckian).
Second, I can get behind this. Little kids don't understand that they might not get gifts because their parents, for whatever reason, don't have a lot of money. They generally believe that Santa or whoever/whatever is going to pull through, and if it doesn't work out then they are going to be sad. Whatever the cause of their parents' economic situation (and in this economy there are so very many possible reasons), it's not the fault of the kids, so I can totally get behind making Christmas a little brighter for them.
I'm not rolling in extra dough, but this makes me want to head down to my nearest big box store and chip in on someone's account. If it's the difference between some kid getting a doll or truck on Christmas morning, or being humiliated because he or she is the only person in their class who was skipped by Santa, I'll pony up to make their day.