Any time a sleb dies, and everyone falls over themselves to post about what an AMAZING person they were, I think of this interpretation. It's the same thing, if less overt; we all greedily gobble up every scrap of gossip about these people - their every faux pas, relationship crisis, fashion hit or miss... so when they die, we feel we have to make amends for our voyeurism by canonising them. I'm as guilty as anyone when it comes to trivial gossip - I clicked through the pictures of Whitney leaving a club, out of it, a couple of days ago - but I rarely join in with the mountains of accolades when they kick the bucket, unless it was someone who left a deep, personal impression on my creative life. This probably makes me a worse person than the majority... I just feel like it's weird to get so upset about someone you weren't close to in real life.