O'Charleys, which, as far as I can tell, is the Cracker Barrel of the Midwest (am I wrong, Midwesterners?) got "creative" with their 30-second TV spots. And by "creative, " I mean they hired a dude from Sitcom Dad central casting and got him to do Ron Swanson from Parks and Recreation. The character's name is "Brock Roland." That's not fooling anybody, bro. Matching syllables!

Here's another one:

Sure, this isn't Highlander — there can be more than one gruff, moustached, slightly ridiculous carb lover. But still.

'Has O'Charley's Created a Poor Man's Ron Swanson?' [AdWeek]