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Over the weekend, moms freaked out over a Motrin web ad about the social pressure to "wear" your baby in a sling. Twitter power got the ad taken down, and Motrin issued an apology. Now there's a spoof ad — done in the exact same style, but about getting a boob job. Motrin will be there for you as your new, humungo knockers make your back ache! Click pic to see embedded clip. [AdRants, AdGabber] More »
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When Johnson & Jonson debuted a web clip this past weekend - a psuedo-advertisement for Motrin, in which a snarky, slangy female narrator gripes about the social pressure to "wear" baby slings - Twitter moms freaked out. The narrator says, "Supposedly it's a real bonding experience… They say that babies carried close to the bod tend to cry less than others. But what about me?" Yeah, she uses the word "bod." She also says that wearing a baby in a sling "totally makes me look like an official mom." The ad is supposed to promote Motrin as a cure to the pain you can get from carrying your baby instead of putting her in a stroller; but mothers on blogs and Twitter feeds agreed: The ad (embedded after the jump) is offensive. Guess what happened? More »
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