ModCloth, the spunky, vintage-inspired retailer for Zooey Deschanel devotees, has until recently only been accessible online. But the July opening of their first brick-and-mortar store in San Francisco signaled the company’s plans for expansion: more physical stores, athletic wear, even a bridal collection.

Apparently the San Francisco store is “temporary,” but Chief Executive Officer Matt Kaness tells Bloomberg Business that “it’s an incubator, so to speak, of what we think the future of ModCloth stores will be.”

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However the company develops, it seems well-positioned for success. In 2014 ModCloth collected earnings of $150 million, a $50 million increase from the previous year, when their cumulative profit was $100 million. 2014 was a fiscally bumpy year, with unsteady sales growth and “a couple of rounds of layoffs.” Now, however, ModCloth seems to be riding a wave of prosperity.

And to be honest, this is a retailer whose success is worth celebrating. From its launch, “ModCloth [has] positioned itself as a wholly inclusive label that touts positive body image, vowing never to retouch women with Photoshop, offering an extensive plus-size assortment, and using models with different body types.”

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I’m nonetheless curious as to what, exactly, a ModCloth bridal gown will look like. Will there be polka dots?


Contact the author at rachel.vorona.cote@jezebel.com.

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Image via Getty.