<![CDATA[Jezebel: Mascara]]> http://cache.jezebel.com/assets/base/img/thumbs140x140/jezebel.com.png <![CDATA[Jezebel: Mascara]]> http://jezebel.com/tag/mascara http://jezebel.com/tag/mascara <![CDATA[Mascara Ad Uses False Lashes To Convince You Of "True" Volume]]> This fairly straight-forward CoverGirl LashBlast ad — seen in this week's Ok! magazine — features two images of ANTM winner Nicole Fox, and one beauty shot of a mascara bottle and wand. The copy asks, "Is your volume true? Or false?" And continues: "LastBlast gives you true volume. If your mascara promises volume but delivers clumps — that's false! True volume comes from our big brush, not from big clumps. Try LastBlast Volume for yourself. You may never go 'false' again." More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5805995&view=rss&microfeed=true <![CDATA[Beauty 101: "Like I Fell Face First Into An Impressionist Painting"]]> This week, our Beauty 101 series is all about eyes, and your fellow commenters have questions about everything from brow grooming to smoky eyes to false lashes to eyeshadow application: More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5528881&view=rss&microfeed=true <![CDATA[Look Into My Eyes]]> We find the European Max Factor Masterpiece mascara ad at left kind of creepy, but at least it's more interesting than the usual shot of a celebrity with ridiculously lush lashes. [Copyranter] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5385748&view=rss&microfeed=true <![CDATA[Spinach In Teeth? Skirt In Pantyhose? If You See Something, Say Something!]]> Yesterday, Hortense Twittered, "I'd just like to give a shout out to everyone I work with for not telling me that I've had bagel crumbs on my face for the past 45 minutes." Fair enough! More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5244443&view=rss&microfeed=true <![CDATA[Magic Wand]]> Estée Lauder is releasing a battery-operated, vibrating mascara called the TurboLash All Effects Motion Mascara, that will be sold exclusively at Saks starting in July. Fashionista asked why a mascara wand would need to vibrate. We know why! Because when you apply mascara, you aren't supposed to just sweep it upward onto your lash. You actually need to wiggle it from side-to-side as you pull it up, so as to thoroughly comb the goop between each lash. The idea of a vibrating applicator is a little opulent, but we're not gonna knock it until we try it. [Fasionista] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=5016330&view=rss&microfeed=true <![CDATA[Makeup Used To Be More Fun]]> The Sassybella blog has some great vintage commercials today: Maybelline's Dial-A-Lash mascara spot from 1982, and a 1970s Maybelline Waterbourne eye shadow ad. Dial-A-Lash mascara would excite gadget geeks: it was the only "adjustable mascara" with ten settings. "Dial it low for a light coat," the model explains. Fun! As for the Waterborne eye shadow, not only were the colors "born of the sea"; they could be blended like paint in the color well provided. Check out the videos, after the jump. [Sassybella] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=341736&view=rss&microfeed=true <![CDATA[ Memo to consumers: Most mascara ads are...]]> Memo to consumers: Most mascara ads are not "realistic." Hot on the heels of the brouhaha over poor Penelope Cruz and her unbelievably long L'Oreal lashes comes criticism of cosmetics company Rimmel, whose print and TV spots — starring Kate Moss — have been banned over claims of falsie (get it?) advertising. Rimmel claims that Moss wasn't wearing falsies during the photo shoot but that her eyes may have been enhanced via computer afterwards. [Daily Mail] More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=306502&view=rss&microfeed=true <![CDATA[Like 'Redbook', L'Oréal Loves The Phrase 'Industry Standards']]> Okay boys and girls, what do we do when we hear the word phrase of the day? We scream REAL loud!
Until now, regulators have voiced few objections to the use of cosmetic fakery in advertisements, and the techniques used by L'Oréal are standard in the industry.
[screaming] Yup, this latest bout of gross rationalization vis-a-vis a little "industry standards" is in regards to the outing of L'Oreal for using fake eyelashes in a mascara commercial featuring Penelope Cruz. But the advertising community is having none of industry regulators' scorn. More »
]]> http://jezebel.com/index.php?op=postcommentfeed&postId=282244&view=rss&microfeed=true