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We're all used to smelling those dastardly perfume samples in magazines, but now it looks like advertisers may have found an even more effective way to torment our senses while trying to trick us into buying something. McCain Foods is using a new kind of scent technology to promote a product called Ready Baked Jackets, which are frozen baked potatoes that are supposed to have the same smell and taste of oven-cooked potatoes but only take five minutes to cook. To advertise this revolution in potato-making, they've outfitted several bus shelters in U.K. cities with posters and a 3D fiberglass model of a Ready Baked Jacket potato. There's a button you can press that turns on a heating element which then releases the scent and fills the whole area with warmth and the delicious smell of baked potato. Naturally, the potato ad also dispenses coupons for the product. More »
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We haven't noticed many more pink electronics on the market, yet amazingly, it seems women buy more tech products than men. While in the past companies have tried to market products to women by making them purse shaped and pointing out how they can be used to look up diet tips, it turns out women are buying electronics even though they have no stereotypical lady features. More »
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I kind of knew I would love this video when I clicked on it and I was right. I just didn't know how much I would love it. More »
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New market research indicates that consumers are put off by calling foods "low-fat," "low-calorie," or "diet." Nowadays, the trendy calorie reducer prefers words like "smart" and "plus" on their packaging. This is because today's eater of packaged foods wants to know what their food can do for them rather than what their food doesn't contain. More »
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A new product called CycleBeads purports to help women become the overlords of their ovaries by charting their menstrual cycles using a necklace and a rubber ring. Every which way I turn, someone company somewhere is trying to get their bead-shaped product near my vagina. Please stop this. Please get those beads away from my vagina. More »
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A new study by a media group has divided single moms into four helpful categories, for four times the branding fun! More »
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Professional athletes and huge ad campaigns go hand-in-hand. From sneakers to sports drinks to credit cards to cars, sports stars with fans often become advertising stars with a following. Although the U.S. soccer team lost to Japan in the World Cup Finals, some of the players — Hope Solo, Abby Wambach and Alex Morgan — could be breakout stars with sponsorship potential. More »
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While browsing in Stapes, a reader spotted an invention that's going to solve a lot of problems for us ladies: Bic for Her. Our tipster writes, "Oh thank the heavens above! My feeble, female hands were just a-strugglin' with those bulky man pens." More »
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A new study confirms that marketing has a tremendous influence over kids (or they just have a hankering for delicious penguins). University of Pennsylvania researchers gave 80 children, ages 4 though 6, a "new" cereal from one of four boxes. The cereals were called Sugar Bits and Healthy bits, and one box of each type featured characters from Happy Feet while the other had no characters on the package. Kids who had cereal from the boxes with cartoons said it tasted better than the kids who ate from the plain box. Surprisingly, they liked Healthy Bits more than Sugar Bits, but the illustration on the box was still the most important factor. "When there was a character on the box, they liked the cereal a lot, and it didn't matter what the name of the cereal was," says lead author Sarah Vaala. "Once you put a character on the box, that overrides their judgment of the health merits of the food." More »
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Recovering from pushing a 7-pound human out of you is about to get even more fun! Now hours after giving birth, you'll get a visit from a Disney rep offering free onesies in exchange for a lifetime of consumer loyalty. More »
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When Coke was confronted for promoting sugary Vitaminwater as a health beverage, their reaction was basically, "What? You morons actually believed that?" (We're paraphrasing.) More »
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What is the challenge, exactly? More »
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Patriarchies are defined by sexism: the valuing of men over women.  In our American patriarchy, however, this is matched—and perhaps superseded—by something called androcentrism: the valuing of all-things-masculine over all-things-feminine.  Enter the Mercedes SLK. More »
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Well, that depends on whether you're the aforementioned sexy lady, "the feline blond," "the yuppie hippie" or "the sporty mother." More »
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After getting married and becoming a mother (and doing both mostly on-camera), former Housewife Bethenny's signed some lucrative sponsorship deals. "Motherhood has only increased her value with us," says a spokeswoman for Pepperidge Farm (Bethenny tweets about their products). More »
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Disney has created a 3D reboot of Tron called Tron: Legacy. which looks okay. Not okay? The aggressive marketing, especially when it comes to crappy, bizarre fashion-y tie-ins meant for women. Like the Tron shoe. More »
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Even if you've never purchased the abortion pill Mifeprex, you've seen the logo. Everywhere from yoga studios to charity events, the silhouette of a dancing woman has become the marker of a product designed for women.  More »
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In the poster for the movie Life as We Know It, featuring Katherine Heigl and Josh Duhamel, pretty much sums up the messages you're going to get about gender. More »
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Since women account for 44% of NFL fans, the NFL has decided to introduce thousands of new products for chicks. The cute T-shirts and hoodies are fine. But jeans? Yoga mats? Body lotion? More »
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Jacob, a Canadian retailer that specializes in clothing for women and girls, has announced that it has adopted a "no retouching policy" for all of its advertising campaigns from this point forward. More »
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New True Value hardware stores are specifically designed to appeal to female customers. In addition to better lighting and organization, there's "an expanded assortment of decorative door knobs and drawer pulls." And yes, profits are up. [LAT] More »
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• Here is a fairly convincing argument for male circumcision: It may help prevent penis injuries. Circumcised men are less likely to experience minor injuries during sex, says a recent study. More »
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SATC2's new trailer features pop-up video-style info whenever you click. Which is how I learned that they filmed on the same dunes as Lawrence of Arabia, and their Maybachs cost $500,000. Quench that thirst for useless knowledge! [Yahoo!] More »
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Chevrolet recently redesigned the Equinox to include some "female-friendly" tweaks. In today's pink-it-and-shrink-it world, what, exactly, does this mean? More »
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KFC launched their new pink bucket campaign yesterday, which they hope will result in the largest ever donation to breast cancer research. Monday also saw the debut of the "Double Down." How are these things related? Marketing. More »
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Don't be fooled by Sex And The City and chicklit saturation: The advertising community has yet to catch up to the fact that single women shop for stuff other than shoes and clothes. More »
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We spend a lot of time ranting about bad advertising, but sometimes it is nice to give credit where credit is due. So thank you, Nike, for illustrating how to properly market your product to women. More »
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I can't honestly remember what my first thought was after watching Lady Gaga's new "Telephone" video, though I can say for certain that it wasn't "Hot damn, now I need a sandwich with Miracle Whip!" More »
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Did you know that when women menstruate they turn into men? Big, burly, hairy, wrestling, mask-wearing men. At least, that's about all we could gather from this Chilean ad, which is, inexplicably, marketing Midol-like pills to men. [AnimalNewYork] More »
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New Zealand based network TVNZ is kicking off its run of HBO series Hung by making the message very hard to miss. But...is it just us, or is the top of the billboard looking a bit mismatched? [Copyranter] More »
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It started quietly, with the appearance of black loofahs in the body wash aisle. Marketing body wash to men has proved to be quite lucrative, unleasing a wave of new ads determined to convince men their body wash is magic. More »
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Copyranter posted this image from the German launch of the Reebok Easy Tones, better known as the "make your breasts jealous" shoes. But Reebok execs aren't trying to sell you their shoes - they hope you purchase the fantasy you. More »
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Last night, CNBC aired its heavily-promoted special "Business Model," which was, of course, a thinly veiled excuse to feature scantily-clad Sports Illustrated swimsuit models on the financial news channel for an entire hour. More »
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Last year, Dell was criticized for suggesting women mainly want computers to be cute. Dell's new strategy: Selling netbooks in 26 OPI nail polish colors. Says an OPI executive, "You can match your nails to your emails!" Barf. [Dell, Shine] More »
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The 76ers are offering a special Ladies Night Out promotion, which almost sounds like a good time (wine and free junk!) except for one thing: tickets include two salads. Would a hot dog really have been too much to ask? [NBA] More »
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"The products - including be-Beautiful, which promises to revitalize skin, hair and nails, and be-Hot, which promises to 'maximize the results of your workout' - are packaged in pastel containers, with pills that also are pink or lavender." [NYT] More »
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"The earning power of women globally is expected to reach $18 trillion by 2014 [...] That is more than twice the estimated 2014 GDP of China and India combined." The story of the current recession is definitely about women. More »
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The Wall Street Journal just published a re-hash of the same article I've been reading for the last few years: Gaming marketers still don't know how to appeal to women. Here's a thought: segment the fucking market! More »
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The UK-based cosmetics company 2LoveMy has launched a new lip gloss that doubles as a date-rape drug detection kit. More »
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Johnny Andrean, an Indonesian salon chain, stuck these surreal, freaky hair handles on Jakarta commuter trains to promote a new hair-strengthening product. What shall we go with here: Return to Oz or Jean Cocteau? [Copyranter] More »
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