I don’t think that’s how this works.

The official Twitter account of Lululemon, the activewear line known for its semi-transparent yoga pants and a problematic founder with a name straight out of a comic book, suggested Thursday morning that Beyoncé Knowles’s new athleticwear line, Ivy Park, is nothing but an imitation of their precious, overpriced wares.

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In a tweet that has since been deleted, they wrote:

“They do say imitation is the best form of flattery. Maybe Beyonce is so Crazy In Love with our brand, she made her own.”

The world where Lululemon invented athleticwear is the same one where Romy White invented Post-it notes, which meant the backlash to the tweet was immediate:

Writer Sarah Hagi was referring to a statement made by Chip Wilson, the founder of Lululemon Athletica who resigned last February, in which he told the National Post Business Magazine he named the company Lululemon (a nonsense word) because, “It’s funny to watch [Japanese people] try and say it.”

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Though he’s been gone for over he’s been over a year, his stench is apparently still lingering, and Lululemon is now apologizing for their statement to Bey-stans/people who know when yoga pants were invented on Twitter.

A preliminary search for Lululemon’s Twitter accounts calling Kate Hudson’s activewear line Fabletics an imitator found no results.


Image via screengrab.