A few months after their feminist-y collection of stock photos organized in tandem with the Lean In Foundation launched, Getty says that the photos are selling well.
At The Atlantic and the Aspen Institute's New York Ideas Conference, at least one new idea proved fruitful. Pam Grossman, who's heading up the Lean In Collection, said in a panel discussion called "Changing the Stock Image of Women" that sales of images in the collection that were not new to Getty have risen 31 percent from last year, indicating that people are specifically going into that grouping of photos for images.
"We have a lot of content in there of business meetings, and it seems a little bit obvious, but the images where the woman is the one in the leadership position, the one at the head of the table, the one speaking, and the men look a little more collaborative or ancillary, those are performing really well," Grossman said, reported BuzzFeed. Right on.
Image via Getty.