Welcome To Vogue, The Reality Show

Sadie Stein — Thu, 17 Jul 2008 11:30:00 EDT

Vogue is launching a reality TV show. Okay, online, but still. "The show, called Model.Live, tracks three models as they navigate casting calls, catwalks and airports for fashion weeks in New York, London, Milan and Paris" reports the Wall Street Journal. The three protagonists are described variously as "kooky", "polished and sophisticated," and "the sweet, new kid." All, presumably, are children and have BMIs in the single digits. For all their excitement about this brave new venture, apparently Vogue has concerns about exposing the seamier side of fashion: "controversial behavior like smoking or drinking." I'm guessing they'll be thrilled if that's as "controversial" as the behavior gets. [WSJ]
Rachel Zoe is launching a perfume, along with her reality series. “This scent will really reflect her personal style and hopefully finally brand her" says a source. Eau de Raisin, anyone? [Fashion Week Daily]
La Zoe is also rumored to be O-U-T out as creative consultant at Halston. [ElleUK]

Jezebel: Kidada Jones