Kate Hudson's Fabletics Targets Lululemon, Visible 'Pussy' in New Commercials

Years ago (or perhaps just months ago) Fabletics commercials were just footage of Kate Hudson laughing about something and doing yoga outdoors. But because I’m one of the only people on the planet who would buy a piece of clothing exclusively because Kate Hudson laughed a little and told me I look great in it, they’ve decided to adjust their marketing plan.

Instead of attempting to sell their troubled subscription-based activewear line with the perpetually happy face of its spokesperson, Fabletics has indirectly picked a fight with the most feared (and similarly incomprehensible) name in the activewear business: Lululemon.

In their most recent TV spots, Fabletics presents itself as superior to an unnamed (though obviously Lululemon-based) activewear brand for two reasons: 1) their clothes are less expensive, and 2) their clothes properly cover up pussies.

This one, entitled “They’re Black,” paints the “exploitative libertarian happiness cult” as an overpriced store filled with unpleasant salespeople. From what I’ve heard about Lululemon (I’ve never been inside one), it seems fairly accurate.

I was made aware of this next one during Thanksgiving dinner, when a flabbergasted friend described it in detail. “Have you seen the Kate Hudson yoga pants commercial where everyone says ‘pussy’ a lot?”

I thought she was exaggerating.

But even though Fabletics isn’t made of “see-through” fabric, don’t rule out others not being able to see your pussy just yet. In a review posted to YouTube, one unlucky customer wrote: