Yay, more celebrity-centered junk filling up the newsstands: Wenner Media, which publishes Us Weekly and Rolling Stone, has announced that it will be creating a celebrity fashion spinoff quarterly from Us. The spinoff is said to be inspired by People's StyleWatch a special edition that is published 10 times a year and sells more on the newsstands than Vogue. However, considering the failure of other celeb mag spinoffs, some "insiders" wonder if Us's version will exasperate an already flooded (and drooping) celebrity-focused market. Jann Wenner says that the US spinoff will appeal to a "younger and more sophisticated audience" than StyleWatch. We're assuming Sarah Palin won't be making any appearances. [WSJ]
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Us Quarterly
Yay, more celebrity-centered junk filling up the newsstands: Wenner Media, which publishes Us Weekly and Rolling Stone, has announced that it will be creating a celebrity fashion spinoff quarterly from Us. The spinoff is said to be inspired by People's StyleWatch a special edition that is published 10 times a year and sells more on the newsstands than Vogue. However, considering the failure of other celeb mag spinoffs, some "insiders" wonder if Us's version will exasperate an already flooded (and drooping) celebrity-focused market. Jann Wenner says that the US spinoff will appeal to a "younger and more sophisticated audience" than StyleWatch. We're assuming Sarah Palin won't be making any appearances. [WSJ]
















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