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There's a big splashy article in today's New York Times about the launch of Wowowow.com, a new website for women over 40 founded by NY Post gossip dowager Liz Smith, former presidential speechwriter Peggy Noonan, ex-Simon and Schuster president Joni Evans, 60 Minutes correspondent Leslie Stahl, and ad exec Mary Wells. The site, a sort of upscale alternative to iVillage, is described as "a virtual Le Cirque," where the aforementioned media matriarchs — along with contributors like Candice Bergen, Lily Tomlin, Whoopi Goldberg, and ex-Vogue editor Joan Juliet Buck — will "trade on their celebrity and sophistication." The thing is, this focus on the founders' celebrity and sophistication is exactly why their site will fail: These women are looking to form a community of sharp, like-minded women over forty, but they all seem to share the totally condescending attitude of Vogue-ette Buck, who tells Rosenbloom, "iVillage has always puzzled me...I love the idea but it's like Macy's or something." More »
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