Jon Snow Is the Sullen New Face of Jimmy Choo's Men's Collection

Handsome actor Kit Harington — he who quite beautifully suffers from a bit of BRF (Brooding Resting Face™) — has been named the face of Jimmy Choo’s new collection for men.

Jimmy Choo, a brand known mainly for shilling sky-high heels for women, will be branching out into stuff for guys: A fragrance, shoes, and bags, for starters, as well as sunglasses. And the Game of Thrones actor is the one who will star in all the ads. Perfect for shielding melancholic eyes from the icy cold glare of White Walkers.